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Newsletter 02 JULY 2014 Taiwan Back For More Taiwan Convention & Exhibition Association Taiwan Thomas Tsou Secretary General In your opinion what defines a successful trade show A successful show should possess three elements quality buyers a large numbers of exhibitors and diverse functions and networking arrangements. What are Taiwan s objectives in participating at trade shows As TCEA assists Taiwan Tourism Bureau in promoting Taiwan as one of the best travel destinations we expect business opportunities that will lead to a rise in awareness of our country. Meanwhile we wish to expand our market to countries such as Eastern Europe and the Middle East thus we are hoping to meet potential clients from these places. How has IT&CMA and CTW Asia-Pacific helped Taiwan achieve its objectives Having won the Stickiest Marketing Award and Stickiest National Booth Award (Bronze) effectively enhanced Taiwan s international exposure and we owe this to the show. Most of our co-exhibitors who were able to meet their targeted potential clients also gave positive feedback. We ve had several buyers that quickly decided to work with us. 50% of them were from Asia-Pacific. What can our delegates expect from TCEA at this year s event We will be reinforcing Taiwan as one of the top travel destinations - an attractive island with diversified natural landscapes and endless attractions. We also provide two convenient mobile applications for visitors Tour Taiwan App which suggests the must-go spots and travel information and Tourism Events App which provides information on major events all year round. Moreover Taiwan has multi-functional venues for business purposes. Early this year Kaohsiung Exhibition Center was opened in Southern Taiwan which has the most modern meeting facilities thus far. The government also offers several subsidies as a form of incentive to further attract overseas business groups to Taiwan. This year our co-exhibitors include PCOs hotels travel agents and local governments. This once again makes the Taiwan Pavilion a one-stop booth for all buyers at the show. IT&CMA and CTW Asia-Pacific... effectively enhanced Taiwan s international exposure... IT&CMA and CTW Asia-Pacific s top 3 strengths are... Firstly the show offers a diversity of functions and networking sessions which enhance the value of IT&CMA and CTW Asia-Pacific. Next the show focuses on Asian destinations ideal for companies who are looking for business opportunities in this region. Last but not least the show s pre-scheduled appointment system has consistently resulted in matching us with buyers from Asia-Pacific who are steadfast in decision-making. These buyers will usually place orders within a year after the show proving that IT&CMA and CTW Asia-Pacific delivers high business generation success indeed See page 6 for more exhibitor highlights. Successful Business Generation 6 Months after 2013 Event of 2013 buyers have made purchases with exhibitors to date 80% have already utilized the products services procured 80% Purchased products services include Hotel accommodations Airlines Tour packages Attraction passes Event venues intend to make purchases with exhibitors in the next 6 months 80% OV E R Value of purchases above USD 500 000 for selected exhibiting companies Buyer Spotlight Q How has attending IT&CMA and CTW Asia-Pacific benefitted your company The event only gets bigger and better each time. Every year there will be new products hotels partners and contacts. Even for companies like us with a small market it is not difficult for us to find new clients and value prices. Mega Travel Bulgaria Lidiya Ivanova General Manager Q What are your sourcing interests this year There are always valuable luxury hotels post-show tours inbound airlines and event organisers around. I will be looking out for these offerings by exhibitors from Thailand Indonesia Myanmar China and Indochina. Q What have you gained from attending IT&CMA and CTW Asia-Pacific 2013 last year The show is a convenient one-stop platform to find all the products and services relevant to our needs for running an event. As a result we have been able to organise major international events in the Asia-Pacific attended by delegates from all over the world. The Packfords Group Eventworld United Kingdom Michael Packford CEO Q How would you describe this event to others who are new to it In my opinion the IT&CMA and CTW Asia-Pacific is the most important MICE and Corporate Travel Exhibition of all. Due to the many decision makers on the exhibitor stands it greatly assists you in developing numerous business contacts and opportunities. Thus this is definitely a must attend event for all corporate buyers. 2 IT&CMA and CTW Asia-Pacific 2014 Newsletter Issue 02 July 201 4 What Other Buyers Say... The event offers new business possibilities and precious knowledge for both companies and clients. I definitely look forward to attending the event again in search of new business partners. 2World Travel Cambodia Cambodia Ho Bopha Managing Director Viventum Poland Agata Goscinska President It is a great platform which allows you to source for more partner relations in Asia as well as rare business opportunities. In terms of know-how I found topics that highlighted membership engagement and retention extremely relevant and salient for our association. Buyers from all over the world can gather to learn and procure with suppliers from international and Asia-Pacific regions. Prakhar Travels India Atul Dhir Founding member South East Asia Regional Computer Confederation (SEARCC) Naveen Jeremy De Silva Publication Manager IBC-Ambassador Tours Israel Khaled Khalefa Manager BUY ON US Scan This QR Code To Find Out More About Participating As A Hosted Buyer Corporate Travel Manager Spotlight Fresenius Kabi Purchasing Manager shares the importance for CTMs to attend CTW Asia-Pacific The show will allow me to have in-depth conversations with travel related vendors Beijing Fresenius Kabi Pharmaceutical Co. Ltd. Sabrina Deng Purchasing Manager I can better understand their values and operations which makes future cooperation easier. Q Name the top 5 takeaways you hope to achieve at this year s event. I am hoping to meet valuable vendors create new strategic relationships with them exchange insights as well connect with sourcing professionals and of course learn the current market trends of the industry. Q The theme for CTW Asia-Pacific 2014 is The Future of Corporate Travel Management . So what will be your Q How did you first get started in travel management advice for fresh corporate travel executives who are As indirect sourcing manager in Tetra Laval Group I looking to excel in this field worked with the global travel management team on TMC In this dynamic world it is important we strive to keep vendor management. Very soon I took over the role of pace and engage in constant learning such as staying TMC vendor in China as required by the global team. up-to-date with the current travel trends. Q Tell us more about the challenges you face in your job. It can be arduous trying to establish strategic partnerships with TMC and MICE vendors in the hope that we will be LEARN ON US able to benefit more from their services. Scan This QR Code For More Q How will attending CTW Asia-Pacific help you The show will allow me to have in-depth conversations with travel related vendors. Through such communication Information On Participating As A Hosted Corporate Travel Manager IT&CMA and CTW Asia-Pacific 2014 Newsletter Issue 02 July 201 4 3 What s in Store this 2014 ... Hosted Dinner and Luncheon Returning Association Day and Corporate Performance Forum CTW Asia-Pacific Conference on 1 and 2 October Networking Education Educational sessions over 3 days Over 80 Business Education & Networking Sessions 1 4 000 business appointments generated over two days Business Up to 100% of business appointments pre-scheduled via the Pre-Scheduled Appointments (PSA) and Online Diary Facilities 1.6 Buyers 1 Exhibiting Company IT&CMA and CTW Asia-Pacific 2014 Sneak Peeks Unveiled at Holiday Inn Bangkok Sukhumvit Preview Reception Venue sponsor Holiday Inn Bangkok Sukhumvit played host to over 100 top-tier buyers travel managers leading hoteliers media and partners who attended the preview reception on 10 June 2014. Headlined by speakers including Darren Ng Managing Director of TTG Asia Media Supawan Teerarat Vice President Strategic and Business Development of Thailand Convention and Exhibition Bureau (TCEB) Sumate Sudasna President of Thailand Incentive and Convention Association (TICA) and Bart Callens General Manager of Holiday Inn Bangkok Sukhumvit attendees received the latest happenings on the upcoming IT&CMA and CTW Asia-Pacific 2014. On top of the exclusive networking opportunities provided for attendees they were also treated to an exclusive tour of the property. 4 IT&CMA and CTW Asia-Pacific 2014 Newsletter Issue 02 July 201 4 Opening Ceremony and Welcome Reception on 30 September CTW AsiaPacific Sponsored Coffee Breaks on 1 and 2 October 2800 delegates from 60 countries Friendly Golf Game on 29 September Emcompassing MICE Association Luxury Travel Corporate sectors Delegates Watch Video Catch-ups of the Event 60% new buyers and 4 new 7% Corporate Travel Managers Highlights From CTW Asia-Pacific Sponsors Leading Global Corporate Housing Provider For Your Business and Leisure Needs Convenience Through Leading Global Distribution Solutions Premium Stays with Latest Innovative Technology Branded as one of the pioneers of serviced corporate apartments worldwide travel managers at the show will now have an alternative when it comes to choosing a corporate serviced apartment for their business needs. We would like to take this opportunity at CTW Asia-Pacific to showcase our properties in the region to the hosted travel managers at the show. Craig Ryan Managing Director Our product offerings increase profitability and drive commercial success across B2B market platforms. Armed with this knowledge travel managers also learn how our products can offer convenience to a travel manager s job responsibilities. Grand Park Orchard is the first hotel in Singapore to launch a smart phone solution in all guest rooms. We will introduce travel managers to special promotions and recent developments including two new opening and strategically located hotels in Singapore. Dirk Mertens Corporate Account Director Pauline Cheung Group Sales Director IT&CMA and CTW Asia-Pacific 2014 Newsletter Issue 02 July 201 4 5 Inside Scoop on More Exhibitors Royal Cliff Hotels Launches Grand Sea View Plus Rooms Royal Cliff Hotels Group and PEACH Thailand Vitanart Vathanakul Executive Director Global Marketing seminars conducted also share new ideas and can be a great avenue for networking as well. Q Tell us more about your company and the offerings we can expect from you at IT&CMA and CTW Asia-Pacific 2014. Royal Cliff and PEACH is an awardwinning hotel group and convention centre that is the first of its kind in Asia to be ideally located amidst nature hence Q What in your opinion are IT&CMA and CTW Asia-Pacific s top 3 strengths that one of Asia s premier MICE destinations. make it a must-attend event for your We offer numerous meeting packages company including a Green Meeting package The event is well-organised and ensures that is uniquely designed to comply that meetings are productive throughout with Royal Cliff s eco-friendly initiatives the day. Besides we are exposed to of safeguarding and protecting the quality buyers who are usually difficult to environment. Buyers should also look reach. Finally the show allows formation out for the most awaited amongst of strategic professional networks our ongoing product upgrades and opening great opportunities for us to get refurbishments the Grand Sea View a good analysis of the market. Plus rooms. Q A successful trade show is... One that is able to match the needs of both buyers and exhibitors. It should also provide opportunities to gain various industry insights and capture new prospective leads. Finally a tradeshow that endorses networking and allows new connections to be made is also deemed a successful one. Q How has IT&CMA and CTW Asia-Pacific helped achieve these objectives The show urges buyers to keep within their allocated timeslot enabling exhibitors to maximize the number of appointments made. The complementing Debuting International Exhibitor Oakwood Worldwide Excited Over Asia s Prospects Oakwood Worldwide Asia Pacific Singapore Craig Ryan Managing Director and by connecting with others in our profession we gain feedback that will support and drive our growth in the Asia Pacific. Q How will attending IT&CMA and CTW Q In your opinion what defines a successful Asia-Pacific help achieve these objectives trade show Being present ensures that key decision A strong trade show should feature a makers are better acquainted with the clients access to more than 700 properties wide range of innovative products and Oakwood Worldwide brand. It is an ideal across the globe. services. It should also offer organised forum for engagement. event activities that pique interest and buzz to generate a flow of traffic hence Q Tell us more about your company and the Q What in your opinion are IT&CMA and CTW Asia-Pacific s top 3 strengths that solutions we can expect from you at the providing more networking opportunities make it a must-attend event for your event this year. for delegates. company Oakwood Worldwide is the leading Q What do you aim to achieve when you Besides offering the largest showcase global provider of reliable customised attend trade shows of Asia-Pacific corporate travel suppliers solutions designed to meet the needs of and buyers the show keeps us updated Trade shows provide an unparalleled business and leisure travelers worldwide. on the latest corporate travel trends. It business development opportunity to In response to the increase in corporate also allows Oakwood Worldwide to stay promote our brand and capabilities to travel we will accelerate the expansion of in touch with existing partners and source a captive audience. We aim to increase the Oakwood brand serviced apartment for new contacts. brand awareness and market share locations around the world providing Chic Outlet Shopping Reaches Out To MICE Buyers Chic Outlet Shopping Europe Marcelo Molinari MICE Director - Global Marketing out to specific regional MICE buyers and share with them our products and offerings. Hence we are able to raise awareness of our brand among our target customers. Q What are your objectives in participating Q What can delegates look forward to from Chic Outlet at this year s event at trade shows The nine Chic Outlet Shopping I believe that the connections we have Villages in Europe are all within an made at the show will improve our hour of major city destinations with Q IT&CMA and CTW Asia-Pacific is a mustcompany s positioning in the market as attend event because... Suzhou VillageTM the first Chic Outlet well as provide us with leads as to where Shopping Village in China opening in The show focuses purely on the MICE we can further expand our business. the second quarter of 2014 in Suzhou. market catering to our specific needs. Q How has IT&CMA and CTW Asia-Pacific Each Village has a unique location We are also able to tap on the growing helped achieve these objectives ambience and facilities and we link our markets of the industry and lastly partners event objectives to the worldIT&CMA and CTW Asia-Pacific provides benefit from the combination of two an excellent platform for us to reach class brands located in the Villages. events. 6 IT&CMA and CTW Asia-Pacific 2014 Newsletter Issue 02 July 201 4 Swissotel describes IT&CMA and CTW Asia-Pacific As a Must Attend Event Q How has IT&CMA and CTW Asia-Pacific helped achieve these objectives Swissotel Le Concorde IT&CMA and CTW Asia-Pacific always Thailand has a good mix of new and established Marcel Sawyere buyers. It is a must attend event General Manager especially for Thai hotels or travel industry organisations that are serious Q What elements must a successful about MICE-related business. trade show possess It should build the bridge between Q Tell us more about your company good buyers and professional sellers and the offerings delegates can provide new product and trend look forward to at IT&CMA and CTW information as well as opportunities Asia-Pacific 2014. that I would not find elsewhere. Swissotel Le Concorde has been a leading venue for Top Drawer Q What in your opinion are IT&CMA Q What are your objectives when International and Local MICE Events and CTW Asia-Pacific s top 3 strengths attending trade shows that make it a must-attend event for for years offering unbeatable value To meet new potential clients and your company for prices unmatched by other 5-star cement relationships with existing venues. This year we will be unveiling Appointments that are fully matched ones. It is also beneficial if new our new 450-seating MICE dining room zero no-shows and a central venue products trends and developments in with a fully built-in buffet line. that offers unparalleled convenience. the industry are shared with us. Thailand Convention & Exhibition Bureau Hosts Buyer Lounge for the First Time Thailand Convention & Exhibition Bureau Thailand Vichaya Soonthornsaratoon Director of Meeting Incentive & Convention in generating marketing and business opportunities for Thai MICE operators. Q What to you constitute as a successful trade show A successful trade show should possess mechanics where meetings appointments and business negotiation the purpose of showcasing Thailand s between buyers and sellers are unique venues and destinations. effectively facilitated. Products and Q What in your opinion are IT&CMA and services that match the requirements of CTW Asia-Pacific s top 3 strengths that buyers also tell the degree of success. Q Tell us more about what we can expect from you at IT&CMA and CTW Asiamake it a must-attend event Q How has hosting IT&CMA and CTW Pacific 2014. It is rare to find a large pool of Asian Asia-Pacific helped achieve your This year our new business initiative destinations in a single location. business objectives of the Buyer Lounge serves to create Furthermore the event is noted for its It strongly promotes Thailand as a a platform for hosted delegates commitment to and strives for quality MICE destination due to the event s and media to effortlessly conduct development. Combining these with long-term commitment to springappointments while offering business the support given by key players like boarding on Thailand as a marketing visibility for sponsors. We have also ICCA and IMEX IT&CMA and CTW Asiapl a t f or m f or indus t r y pl ayer s planned an entirely new city tour and Pacific is undoubtedly a must-attend worldwide. Also it supports our mission two post-event tour programs with show for all. Q Any memorable events (as a result from deals closed with IT&CMA and CTW Asia-Pacific buyers) Deal closing is usually done at a much later stage after a tradeshow. At IT&CMA and CTW Asia-Pacific 2013 however TCEB had an opportun ity to meet an Indian buyer a DMC from Mumbai who brought us four Indian incentive groups totaling 1 200 persons which we finally supported. Over 1 000sqm already sold Join these 2014 exhibitors. Chic Outlets Singapore India Tourism Singapore Korea Tourism Organisation (KTO) Macau Government Tourism Office (MGTO) Malaysia Convention and Exhibition Bureau (MyCEB) Marco Polo Hotels Meetings and Exhibitions Hong Kong (MEHK) Ministry of Tourism NEW Cambodia Oakwood Worldwide NEW Park Hotel Group Philippines Department of Tourism Royal Cliff Hotel Group Sabah Tourism Board Sampran Riverside Swissotel Le Concorde Bangkok Taiwan Convention and Exhibition Association (TCEA) Thailand Convention and Exhibition Bureau (TCEB) Tourism New Zealand And many more... IT&CMA Raw Space (min 18sqm) USD 650 per sqm Enhanced Shell Scheme (min 18sqm) USD 670 per sqm Shell Scheme (min 9sqm) USD 710 per sqm CTW Asia-Pacific Shell Scheme (min 9sqm) USD 3 900 Scan This QR Code For More Information BE AN IT&CMA AND CTW ASIA- PACIFIC EXHIBITOR IT&CMA and CTW Asia-Pacific 2014 Newsletter Issue 02 July 201 4 7 Organised By Supported By Host Country Official Airline Official Venue Endorsing and Supporting Associations Silver Sponsor Official Media Media Affiliates Contributing Media TTG EVENTS IS A BUSINESS GROUP OF TTG ASIA MEDIA 1 Science Park Road 04-07 The Capricorn Singapore Science Park II Singapore 1 7528 1 Tel (65) 6395 7575 Fax (65) 6536 0896 For more information email itcma ctw july ad for event-p.pdf 1 23 6 14 11 07 am 8 IT&CMA and CTW Asia-Pacific 2014 Newsletter Issue 02 July 201 4