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IT&CM China 2017 21- 23 March The Leading International MICE Event in China www.itcmchina.com June 2016 IT&CM China 2016 Celebrates 10th Anniversary us a great opportunity to meet with Chinese buyers remarked Tatsunori Naoi Assistant Manager. Buyers also profited from productive meetings and efficient business deals during the event. New buyer He Huixia Euro & American Director of Hunan Huatian International Travel Service Co. Ltd expressed I m very impressed with the convenient pre-scheduled appointment system and online diary. The face-to-face business appointments allowed buyers and sellers to have an intimate session with targeted and timely engagement and communication. New to the event first-time buyer S. Kumar Senior Pricing Consultant from Dnata shared My experience at this show has been really positive having already met with a variety of suppliers hotels and DMCs here. I hope to be able to deepen my relationships with them and work towards a lasting partnership. With Over 14 000 Business Appointments Conducted And New Initiatives Launched New Media Briefing Two Track Format IT&CM China s brand new media briefing engagement format also saw an unprecedented 12 International and Chinese exhibitors secure dedicated briefing sessions to update attending media on their latest developments and campaigns. These included Chengdu Municipal Bureau of Exposition Club Med Daimaru Matsuzakaya Department Store Delta Air Lines Hangzhou Tourism Commission Ningbo Tourism Administration Macau Trade and Investment Promotion Institute MEET Taiwan & Kaohsiung Taitung Government Department of Tourism Thailand Convention & Exhibition Bureau WH Ming Hotels Wyndham Hotel Group and Xiamen Conference & Exhibition Association. The new briefing format featured 2 concurrent tracks one track each for International and Chinese media that was conducted in English and Mandarin respectively. Media angles were also tailored and made relevant to the geographic markets represented by each group. Victoria Liu General Manager of Good Services Company representing Taitung Government Department of Tourism shared We are really satisfied with the number of International and Chinese media that we reached through our two media briefing sessions. I believe that this will help drive publicity of Taitung both globally and locally to increase awareness and knowledge about the destination. Similar sentiments were shared by Roger Shu M.I.C.E Director of Hangzhou Tourism Commission This platform made possible by IT&CM China has helped us to achieve our objectives of reaching out to the global market to attract more international conventions and conferences to be held in Hangzhou. IT&CM China 2016 also saw the launch of its official WeChat account (ID ITCMCH) a brand new social media platform for the event that offers greater engagement and communication between organisers and the MICE industry at large. Ooi said Our newly launched WeChat account is already enabling us to effectively engage with local industry players. pril 2016 marked IT&CM China s 10th anniversary. The 3-day event concluded on a high note with a new record of over 14 000 business appointments conducted between 260 returning and new international and Chinese destinations corporates and convention visitor bureaus and 440 MICE association and corporate buyers. The 10th instalment of IT&CM China evidenced the best of China s MICE supply and its buying power reinforcing its position as the largest MICE trade show in China. The show s hosted buyer profile featured 320 attending Chinese buyers from renowned buying houses and leading corporate brands who form 70% of the buying demand reflecting the huge outbound and domestic demand of China s buoyant MICE market. The buyers representing a ratio of 70% Chinese to 30% International serve a total of 26 geographic markets internationally and domestically. 400 of these buyers were hosted. Leading hospitality chain Wyndham Hotel Group Shanghai China s Global Sales Director Charles Teng said IT&CM China 2016 was a positive experience. We leveraged on this leading MICE business platform to strengthen and promote our brand presence and individual hotel products to the market. I am delighted at the appointments we secured. I will definitely promote IT&CM China to our new properties Japan National Tourism Organization a returning exhibitor that has been with IT&CM China for 3 years now said that the excellent profile of Chinese buyers which the show consistently delivers keeps them coming back. IT&CM China delivers quality buyers from China and that is the main reason why we return year after year. This platform gives A New Initiatives Launched Education Opener Spotlight On Incentive This year s IT&CM China introduced a brand new education session opener Spotlight On Incentive which kicked off the rest of the show s 10 educational Association Day Forums and Campfire Knowledge. The fullhouse session made possible in collaboration with SITE emphasised the power of Incentive Travel as a motivational tool and explored the major trends surrounding inbound and outbound Chinese incentive in relation to the international market. Moderator Kongres Magazine s International Editor Robert Cotter remarked With IT&CM China being a leading MICE event in this geographic market a well-known but under-explored subject like Incentive Travel is really apt in setting the pace of this year s event be it on the exhibition floor or for further deliberations at educational session. Ooi Peng Ee General Manager of TTG Events shared Our commitment to supporting IT&CM China s business front through quality and meaningful education and networking efforts is key to our continued success. The draw of the Chinese and International MICE community to the show also has much to do with the multiple platforms available to connect learn and engage with the best minds and expertise in the industry. In total IT&CM China 2016 featured over 70 business education and networking highlights. Launch of Official WeChat Account IT&CM China 2017 2017 () We Ask Some Of Our 2016 Exhibitors Why IT&CM China Was Especially Fruitful For Them An Avenue To Meet New Buyers IT&CM China helped us to introduce our services to new buyers and raise awareness about the areas of business we specialise in. The entire business structure including the on-site appointments was well done. We met buyers with quality profile that matched our business needs. Abu Dhabi Motorsports Management United Arab Emirates Ana Del Fierro Account Executive Great First Experience Interacted With Many Professional Chinese And International Buyers We were particularly impressed with the pre-event appointment scheduling on-site business appointments and detailed buyer profiles. We significantly increased awareness of the many attractions in Borneo including the pristine nature and unique wildlife experience. We expect estimated sales value to hit a minimum of USD 50 000 with the potential of going up to USD 250 000 from this event. We definitely optimised our business and networking objectives here and look forward to next year s event for more business leads Borneo Nature Tours Malaysia Gavin Sham Assistant General Manager This Event Has Far Surpassed Other Similar Industry Shows In The Region It was the first time that our organisation participated in IT&CM China 2016 and I felt that the 3-day event was organised efficiently. I interacted with many professional Chinese and International buyers and media and look forward to developing my relationship with them in the future. Daimaru Matsuzakaya Department Store Japan Li Meng Ying Project Manager Participating at IT&CM China created fantastic exposure for our company and we certainly benefitted tremendously. The event was extremely well organised with a very relevant high quality buyer profile that allowed us to target our business prospects. Holiday Inn Golden Mile Hong Kong China Ngai Hiu Yin Sales Manager Relevant High Quality Buyer Profile Engaged Many Chinese And International Buyers Excellent Services And Relevant Delegates Invited IT&CM China 2016 was a fantastic exhibition with excellent services and relevant delegates invited. I am confident that the show will excel in the next coming years. Guangdong Changlong Group Guangzhou Chime Long Hotel China Tina Wai Communications Manager The experience at IT&CM China was fabulous and it was a right move for us to participate as an exhibitor. I had the opportunity to meet buyers face-to-face and conduct in-depth discussions with them on potential business deals. I am positive that we will realise business deals in the next 6 to 12 months. IT&CM China delivers results and I would personally recommend the event. Central Hall Westminster Paul Southern Managing Director Business Deals Expected In Next 6 To 12 Months We met very specific business objectives during our time at IT&CM China. Firstly we successfully promoted Korea as a sophisticated MICE destination with premium convention facilities and amenities that cater to diverse needs of the buyers. Secondly we made considerable headway in creating exposure for the 2018 Winter Olympics in Pyeongchang and other sporting events with the aim of attracting buyers to hold international conferences and incentive trips in Korea. Overall it was an enhancing and insightful experience as we met many Chinese and international buyers and engaged them in comprehensive business discussions. Korean Tourism Board Korea Heesu An Assistant Manager I am impressed that IT&CM China delivered on a buyer profile that was majority from China. Our decision to leverage on doing a destination presentation to the media association buyers and professional conference organisers was a great move that created that much desired exposure for Malaysia. Malaysia Convention & Exhibition Bureau Malaysia Lee Sheau Fen Assistant Sales Manager Corporate & Incentive Chinese Buyers A Majority 2 www.itcmchina.com Our debut here at IT&CM China has yielded us awareness among the buyer delegates. The buyers we met were serious about doing business and exchanging information. Response was overwhelming. The pre-event appointment scheduling facility was especially useful allowing us to plan ahead of time and make full use of our business conversations. IT&CM China has expanded our knowledge of the MICE industry and strengthened our relationship with key partners. We look forward to IT&CM China next year to promote Penang to more buyers. Penang State Tourism Development Office Y Danny Law State Minister .B. Buyer Response Was Overwhelming An Event Worth Promoting IT&CM China 2016 was a positive experience. We leveraged on this leading MICE business platform to strengthen and promote our brand presence and individual hotel products to the market. I am delighted at the appointments we secured. I will definitely promote IT&CM China to our new properties Wyndham Hotel Group Shanghai China Charles Teng Director Global Sales Good To See Buyers From Diverse Backgrounds I was very pleased to see buyers from diverse backgrounds and I think IT&CM China 2016 lives up to its promise of providing the optimal 70% Chinese and 30% International buyers. I found it very beneficial that I could view buyers profile beforehand as this allows me to better prepare for the on-site business meetings. The Shilla Korea Violet Kim Assistant Manager IT&CM China 2016 was neatly organised and I met many professional delegates at the event. I found it really good that the buyer s information was neatly organised and made readily available to us so that we can have very specific targeted business deals. I look forward to deepening my exchange with these buyers in the future. Zhejiang Provincial Tourism and Culture Tour Exhibition Co. Ltd. China Ni Na Director Operations Center Detailed Buyer s Information Presented For Targeted Business Deals Our participation at IT&CM China 2016 proved to be another worthwhile marketing and promotional platform for Philippine MICE. From approximately 150 business appointments (pre-scheduled and walk-ins) that our delegation had during the show we found a good percentage of solid leads. We also have confirmed events and groups to Philippine destinations (Manila Cebu Vigan Palawan Bohol) in the next three years. The event brought together a good mixture of international and local MICE buyers and we wish to attend next year s IT&CM China to establish connections with new contacts and firm up business leads from our participation this year. Tourism Promotions Board Philippines Jasmin Parra OIC Sales and Accounts Management Division MICE Department A Good Percentage Of Solid Leads With Confirmed Deals Good Number Of Leads Obtained Excellent Show To Connect With Qualified Hosted Buyers Our delegation was really satisfied with the good leads we obtained from the quality buyers that we met including the walk-ins who didn t have a prior appointment with us. In total the Thai pavilion obtained close to 90 leads aggregating an estimated 21 450 Meetings and Incentive travellers. One of the largest lead we received is a potential group of 5 000 attendees to Thailand in 201 . With a proven platform like IT&CM China 7 we are thus optimistic that our Thailand CONNECT...Our Heart Your World campaign as well as targeted initiatives such as the Thailand CONNECT Welcome Package 2016 will enable Thailand as MICE destination to achieve its goal of welcoming 1 060 000 business travellers and generating US 2 583.58 million. Thailand Convention & Exhibition Bureau Parichat Svetasreni Director Marketing and Corporate Image Department This is our second time participating at IT&CM China and it was really excellent that we could discuss business opportunities and share information about incentive programs and service partners in Germany. We came in with a main goal of connecting with the maximum number of the qualified hosted buyers from China and Asia possible and we definitely have achieved that goal. IT&CM China 2016 was a fantastic platform for networking and generating business at the trade show. The Association Day Forums and co-located CTW China delivered a lot of insight information about the Chinese market and I found it very helpful for our future marketing activities in China. visitBerlin Berlin Convention Office Germany Heike Mahmoud Director Conventions Secure Your Booth Today Early Bird Rates (register by 30 June 2016) Raw Space (min 18sqm) Shell Scheme (min 9sqm) US 618 per sqm 201 Standard 7 Rates US 636 per sqm US 658 per sqm US 678 per sqm All rates are not inclusive of the US 500 registration fee The above rates exclude 6% VAT for Chinese exhibitors. www.itcmchina.com 3 IT&CM China 2017 2017 () A Glance At IT&CM China 2016 Meaningful Engagement Maximum Exposure Managed Activities Association Days IT&CM China Forums Business Appointments Over 2 Days 76% of Exhibitors Expect Orders After The Event Destination Presentations USD 1 million of 70 Generated On The Networking Luncheons Over business appointments conducted 14 000 Up to 100% Pre-Scheduled Appointments Post-Show Tour To Fukuoka Kyushu Japan 4 www.itcmchina.com 400 hosted delegates New Buyers 66% Cocktail At JW Marriott Shanghai Changfeng Park Campfire Knowledge Sessions Chinese and International Media Briefings Opening Ceremony And Welcome Dinner International and Chinese media respectively. New two-track Media Briefing format for f Procurement Value Show Floor Over MICE Association and Corporate Buyers (70% Chinese 30% International) 440 Official Press Conference Co-organisers CITS MP International And TTG Strong 3-day education programme covering the brand new Spotlight On Incentive (in collaboration with SITE) Association Management topics at the Association Day Forums and MICE-interest topics at the Campfire Sessions Spotlight On Incentive Education Opener Pre-Show City Tours Of Shanghai www.itcmchina.com 5 IT&CM China 2017 2017 () 10th Anniversary Celebrations IT&CM China 10th anniversary celebrations kicked off with an elaborate Opening Ceremony and Welcome Dinner that featured a unique walk-about food fair dining concept generously sponsored by Shanghai Marriott Parkview. Over the 3 event days delegates also took the opportunity to put on their best smiles in front of a unique photowall that was created with the names of 1000 pre-registered delegates. 60 amazing prizes were also given away throughout the event to lucky winners who took part in the on-site WeChat games to mark the launch of IT&CM China s official account on the social media platform. VIPs At Opening Ceremony & Welcome Dinner Opening Ceremony & Welcome Dinner Performance Cultural Performance Sponsored By The Ministry Of Tourism Of The Republic Of Indonesia Winners Of The WeChat Shake Shake Lucky Draw A Walk-about Food Fair Dining Concept During The Opening Ceremony And Welcome Dinner Sponsored By Shanghai Marriott Parkview 6 www.itcmchina.com A Unique 10th Anniversary Photowall Featuring A Thousand Pre-Registered Delegate Names Buyers & Media On What Made IT&CM China 2016 A Successful Event For Them BUYERS The event was wonderfully planned The convention was right next to the hosted buyers hotel and the exhibition had quality suppliers from all over the world. It was a good opportunity to meet more new suppliers from the region and at the same time renegotiate and rebuild relations with old contacts. As such we managed to cover more than the assigned meetings. ABS Holidays INC India Sachin Bansal Director There were numerous hotels and exhibitors from China and I believe that MICE companies can meet their procurement requirements here. I am satisfied that I met lots of potential suppliers and expanded our company s channel of procurement. Amerilink International Corp China Sherry Wang Manager I interacted with many new exhibitors and made new contacts with potential suppliers. The event met my requirements adequately and it was a good Impressive organisation and reception I interacted and connected with many sellers and industry peers. The face-to-face communication with relevant delegates also allowed us to build trust with each other. Chengdu Jason Tour Co. Ltd. China Kelly Wang Manager of MICE Center Through the informative IT&CM China 2016 I got a better idea of what to expect of the MICE Industry in China and learnt the quality level of accommodation options available and their respective pricing. Chill Out Travels Ukarine Oksana Voloshyna Head of MICE Department IT&CM China 2016 continues to innovate and develop evidencing it is certainly the leading MICE exhibition in the country. We found the right suppliers and are delighted at seeing a growth in the number of exhibiting DMC suppliers. This is exactly what buyers need. We managed to establish cooperation with Shun Tak China Travel Ship Management (Macau) Ltd and they will be our DMC for our events in June to July. We are looking forward to deepen our cooperation with them. Guangzhou Comfort Travel Service Co. Ltd. China Yang Chengyu DEAL CLOSED General Manager I feel that the pre-appointment scheduling system and meetings with the potential suppliers benefitted me a lot. The educational seminars were also especially helpful. I am glad that we have already confirmed a deal we will be organising a group of 20 to 30 people by the end of this year or early 201 together with TAO 7 European incoming GmbH. This project has an estimated value of more than RMB 200 000. HelmsBriscoe (China Chongqing) China Hu Mengjie Manager Global DEAL CLOSED Accounts The showcase of exhibitors at the show was good. I received some potential business leads from delegates from Taiwan Japan and Germany. HelmsBriscoe United States of America James Liao Director Global Accounts www.itcmchina.com NEW overall experience. Avaita Events India Pushpender Khanna Partner NEW I interacted with many new exhibitors and made new contacts with potential suppliers I was deeply impressed with IT&CM China 2016 and I sincerely thank the organisers for providing such an amazing platform for us to communicate and negotiate with other delegates. I met a wide variety of potential suppliers including those from cruises DMCs hotels and outlets. At this exhibition we took special interest in Silversea Castle & Wine Sofitel Bali and other suppliers with plans to develop our business cooperation. We also reached an agreement with TCEB to do a joint market resources promotion. CNPC Soluxe International Travel Co. Ltd. China Xie Tong Business Director 7 IT&CM China 2017 2017 () BUYERS I had a very good experience at IT&CM China 2016 with the opportunity to meet many industry peers with shared experiences. The great number of suppliers and potential partners present at the event was another plus point. Himice Conference & Exhibition Co. Ltd China Zeng Li Channel Director I had many opportunities to meet new people at IT&CM China 2016 and I benefitted tremendously from knowing new hotels and resorts in the cities. I successfully found some potential suppliers and I am currently in negotiations with The Langham hotel and the Mira Hotel in Hong Kong with the deal valued at USD 85 000. Also I m in the process of negotiating another deal with Imperial Springs Resort with an estimated deal value of USD 45 000. International Congress Organizer United Kingdom Burkhardt Milkowitsch DEAL CLOSED Managing Director It was an amazing overall experience as I met very promising suppliers. We have established cooperation with hotels in Macau Xiamen Chengdu and Haikou. Also we have business deals with resorts in Hangzhou Ningbo and Sanya Ocean Park Hong Kong Guangzhou Chimelong Lingnan Hotel Group and many other exhibitors. Furthermore we plan to organise groups to Bangladesh Thailand and South Korea. Nanchang Chunqiu Conference Exhibition Co. Ltd. China Wan ShuiPing DEAL CLOSED General Manager The event was very successful. I met potential suppliers who gave detailed explanations about their products and I gained updated knowledge about their offerings. I am impressed by the great opportunities available for networking and I have broadened my business contacts by interacting and exchanging information with many different participants at the event. PT. Multi Holiday Indonesia Rudy Techrisna Satyadi Managing Director NEW Our participation in IT&CM China was very fruitful as we were able to confirm partnerships with several suppliers Coming from Switzerland IT&CM China was an excellent opportunity to personally meet partners from China Hong Kong Macau and Taiwan. These meetings are highly important for my organisation to progress and advance even in difficult situations and environments. I am glad that our participation in IT&CM China was very fruitful as we were able to confirm partnerships with several suppliers including one in Kunming in May 2016 and another in r mqi in October 2016. ICOM - International Christian Organisation of The Media Switzerland Jof Calstas DEAL CLOSED Secretary General Other than the Asian exhibitors present I met many international exhibitors from Europe America and Oceania I am delighted to have the opportunity to participate at IT&CM China and I am very pleased with the overall experience. Other than the Asian exhibitors present I met many international exhibitors from Europe America and Oceania. There were many partners there and I could engage them in deep conversations about organising events with other MICE companies. We hope to develop our relationship with them and enhance our cooperation together. QuanZhou C&D International Travel Group Co. Ltd China Zhang Yanxiang MICE Manager It was an amazing overall experience as I met very promising suppliers 8 www.itcmchina.com MEDIA I met a lot of new potential suppliers at IT&CM China 2016 that provided detailed information about good MICE venues and activities. The meetings definitely will have a great positive impact for my future incentive projects. Having met a good mix of Chinese and international exhibitors I truly spent quality time in Shanghai Rival Group Poland Paula Naglowska-Gajowniczek Senior Incentive Manager The event was a fruitful experience as I gained in-depth knowledge about the suppliers and exhibitors products. During the 2-day event I got to discuss directly with the suppliers I wanted and settled my needs all at once. Also we successfully closed two deals. For instance we secured a USD 140 000 deal with a hotel in Malaysia for a 2000pax event that will take place in June 2016. Sunflower Holidays Sdn Bhd Malaysia Mint Leong Hooi Min Managing DEAL CLOSED Director IT&CM China is a mustattend event to meet Chinese suppliers especially local ones that I have not encountered before. It s the best place to update your knowledge of the Chinese MICE market and leverage on the opportunity to renew contacts. SERTE MICE Challenger Consulting France Claude de Saint Perier Owner Director I also attended the Fukuoka post-show tour and managed to secure some leads I particularly enjoyed IT&CM China because of its quality exhibitors. The location of the show was perfect. I also attended the Fukuoka post-show tour and managed to secure some leads. For instance I have a deal with the supplier Japan Fukuoka which will take place at Fukuoka Lions Convention and Hilton Hotel. Sunny Travel Italy Michelina Gabrie Sanquest Managing Director IT&CM China 2016 was the best edition of the show I have attended so far. The media briefings were held within the show floor making it an integral part of the event which generated curiosity from buyers walking past who we could engage instantly. The media sessions offered a rich exposure to interesting second tier Chinese destinations and the social events allowed us to develop business connections with many new contacts. This year the event had an almost boutique feel to the marriage of buyers to exhibitors and I believe this led to really good business and network building opportunities. Kongres Magazine Slovenia Rob Cotter International Editor NEW DEAL CLOSED The show was very successful I enjoyed lots of opportunities to exchange views with industry peers establish a platform for cooperation and seek common development through the pre-show appointment system. The extensive communication during the event networking luncheons and various other platforms was also very helpful for us. I found several potential suppliers for our company to resolve our business challenges. Last but not least I benefitted tremendously from the educational forums during the event Next year I hope to be part of IT&CM China again to gain more knowledge and experiences. Vimei-Tours Co. Ltd. China Vicki Zhang-Lehne Managing Director The media sessions offered a rich exposure to interesting second tier Chinese destinations The exhibition has surely grown in the past couple of years and I am delighted to see an increased number of Chinese buyers and sellers at the show. I was able to get firsthand information on various MICE destinations across China from the media briefings and made contact with tourist office officials for further information about less known destinations. Overall it was a successful show and I believe IT&CM China has tremendous potential for further growth. Travel Talk Asia Sri Lanka Dinushka Chandrasena Editor www.itcmchina.com 9 IT&CM China 2017 2017 () Sponsored Networking Highlights Shanghai Marriott Parkview Hosts Spectacular 10th Anniversary Opening Ceremony & Welcome Dinner Delegates were treated to a spectacular Opening Ceremony and Welcome Dinner at the Shanghai Marriott Parkview that showcased the property s outstanding MICE facilities culinary prowess and hospitality. The hosts took delegates on a gourmet journey around the world with 28 iconic dishes representing 11 of IT&CM China s participating destinations this year. The interactive walk-about food fair dining experience featured well-loved favourites including Apple Strudel from Germany Cantonese Shrimp Shao Mai Beef Rendang Padang from Indonesia Japanese Yakitory Teriyaki Marinated Chicken Ball Korean Tteok Macau s Portugese Egg Tart Hot and Sour Malay Fish Curry from Malaysia Chicken Adobo from the Philippines Shanghainese Cold Wanton with Spicy Sesame Sauce Taiwanese Bubble Tea Thai Spring Rolls and many more. Delegates had the opportunity to heighten networking engagement with each other as well as to experience Marriott s enhanced services including MeetingsImagined Marriott s new concept for meetings. Prizes were also given out to lucky delegates at the evening s WeChat Shake Shake lucky draw to celebrate IT&CM China s launch of their official WeChat account. Johnny Chen Resident Manager Shanghai Marriott Parkview said As a sponsor of the IT&CM exhibition we showcased our competitive meeting and convention facilities to the delegates and our hotel has received increased brand awareness through the exposure. Hosting such MICE activities has long-term benefits in creating marketing buzz for our brand reinforcing Marriott International s position as the leading choice for MICE events. Johnny added Like previous years I am very pleased that the MeetingsImagined Presentation was a great success. I definitely look forward to share this positive case study with our customers in the future. This anticipated event was made possible with the generous sponsorship of venue host Shanghai Marriott Parkview as well as the Ministry of Tourism of the Republic of Indonesia and Tourism Promotions Board Philippines. Captive Networking Cocktail A Hit With Grand Kempinski Shanghai Sofitel Shanghai Hyland and JW Marriott Shanghai Changfeng Park Over the course of IT&CM China invited buyers and media were treated to intimate cocktail events hosted by 3 of Shanghai s top MICE hotels as part of the event s pre-show city tour itinerary and post-business hours evening programme. For the first time this year buyers and media who embarked on the pre-event tours of Shanghai with visits to Tianzifang Yuyuan Garden and The Bund could unwind after their earlier city adventures with hosts AccorHotels at the Sofitel Shanghai Hyland and at the Grand Kempinski Shanghai. The casual cocktail receptions pampered invitees with delightful appetizers great music and atmosphere. Delegates interacted comfortably with each other and exchanged social contacts at the gathering. Jasmine Keh Director of Sales & Marketing at Sofitel Shanghai Hyland said Hosting the cocktail reception was a good exposure for the different brands in Accor Greater China namely Sofitel Legend Xian Sofitel Shanghai Hyland Pullman Grand Mercure Novotel Mercure and Ibis. Our hotel is located in the heart of Shanghai and guests could easily tour Nanjing Road Bund Square and People s Square which is just a stone s throw away. Jordi Pedro Director of Sales and Marketing of Grand Kempinski Hotel Shanghai concurred It was a pleasure to connect directly with the MICE buyers exclusively in our hotel for a couple of hours. In some cases we initiated conversations that were later taken forward during the show such as a new enquiry or a better understanding about Kempinski in China. That increased our chances to capture new leads and customers. It also gave us the opportunity to showcase our property and what our catering team can provide. This is JW Marriott Shanghai Changfeng Park s second consecutive hosting of an after-business hours evening cocktail for selected buyers. After a successful event last year Crystal Song Director of Marketing of JW Marriott Shanghai Changfeng Park said Our team benefitted from the opportunity to meet these top buyers right at our premises. Thus we definitely wanted to leverage on this platform again this year to renew and establish new relationships with the delegates. IT&CM China 2016 s Official Hotels Many Thanks To These Marriott International Inc. Hotels For Their Excellent Hospitality JW Marriott Shanghai Changfeng Park 158 Da Du He Road Shanghai 200062 China www.marriottchangfeng.com Shanghai Marriott Hotel Parkview 333 Guang Zhong Road West Zhabei District Shanghai 200072 China www.marriottshanghai.com Renaissance Shanghai Zhongshan Park Hotel 1018 Changning Road Shanghai 200042 China www.marriott.com hotels travel shabzrenaissance-shanghai-zhongshan-park-hotel 10 www.itcmchina.com Fukuoka Convention Visitors Bureau Hosts First-Ever IT&CM China Post-Show Tour To Kyushu Japan Izumi Shimada Director of Marketing Sales & Business Development Fukuoka Convention Visitors Bureau (FCVB) At the recent IT&CM China 2016 25 attending buyers interested in holding an upcoming event in Japan were invited to a post-show tour event to Kyushu Japan sponsored by FCVB alongside Meetings Place Fukuoka. Aimed at promoting Kyushu as Your Meeting Place the 5 Day 4 Night tour from 9 to 13 April covered destinations including Beppu Fukuoka Kurume Miyazaki Nagasaki Oita and Sasebo. Along with business visits and hosted meals buyers were brought to major sightseeing attractions like Unitamago Aquarium in Oita Aoshima island in Miyazaki Hashima UNESCO World Heritage site Nagasaki Brick Hall and Peace Park Glover Garden in Nagasaki and Dazaifu in Fukuoka. This 2016 post-show tour was co-hosted by Nagasaki International Tourism and Convention Association Sasebo Convention & Visitors Association Miyazaki Convention & Visitors Bureau Tourism Oita and Kurume Bureau of Tourism and International Exchange. Izumi Shimada Director of Marketing Sales & Business Development FCVB shares her thoughts The Post-Show Tour Was Hugely Popular Among The Buyers. Do You Think The Sponsorship Of The Tour Has Met Your Objectives We were very keen to sponsor the event as we wanted to increase the Fukuoka and Kyushu region s visibility as a potential MICE destination for global buyers. During the tour buyers were brought to meet ten Convention and Visitors Bureau and suppliers from the Kyushu region at a scheduled business session. Japan is a popular tourist destination with highly developed infrastructure quality facilities and excellent hospitality. We were able to show buyers that besides Tokyo and Kyoto Japan s two main cities other places like Fukuoka offer many suitable venues and facilities to host conferences exhibitions and corporate seminars. Certainly there is a rising demand for the MICE industry and we strongly believe that MICE activities are able to enhance tourism in Fukuoka and the Kyushu region. Tell Us More About Kyushu and Fukuoka s Appeal. Kyushu the home of World Heritage sites and its variety of sightseeing spots are accessible within a day due to our well-maintained transportation network. Fukuoka and Kyushu with their rich nature history and culture will bring a different experience beyond expectations. Fukuoka is a vibrant cultural and economic exchange centre that is conveniently accessible from Asian countries like China Korea Singapore Thailand Vietnam Philippines. Its bustling shopping and hotel districts convention facilities and transportation facilities are well connected to the city centre making it an excellent choice for experiential MICE programmes. How Do You Think FCVB Has Best Benefitted From This Sponsorship Experience This post-show tour was an extremely valuable opportunity for Fukuoka and other local cities in Kyushu as it enabled these sought-after relevant global buyers from all over the world to physically experience the destination. We were able to demonstrate our warm hospitality to the delegates and explain to them in person our key strengths as an attractive MICE destination. Our organisation has undoubtedly benefitted from the exposure and intimate interaction with the buyers and we are positive that Fukuoka and the Kyushu region s MICE capabilities are able to gain momentum as a result of this sponsorship. IT&CM China Launches Official WeChat Account With 60 Prize Giveaways Hotels stays dining vouchers travel privileges and adventure experiences were among the exciting prizes given away over the 3-day IT&CM China to mark the launch of the show s official WeChat account which coincided with its 10th anniversary celebrations. Prize sponsors included AccorHotels Bali Tourism Promotions Board Bintan Resorts Centara Grand at Central Plaza Ladprao Bangkok Hotel Equatorial Melaka Penang and Shanghai Shanghai Marriott Parkview Pan Pacific Hotel Group Plaza Premium Group Seri Pacific Hotel Sunway Lagoon Sdn Bhd TaiTung County Government Transforex Turkish Airlines Wyndham Hotel Group and Yas Marina Circuit. Exhibitor Buyer and Media Delegates at this Leading International MICE Event In China were able to engage event organisers and gamify their show experience for the first time via the new official WeChat platform. Said hosted MICE Buyer Xu Jili General Manager of Silvermoon Advertising (Beijing) Co. Ltd. who won a one night complimentary stay at Shanghai Marriott Hotel Parkview I am extremely happy to be a winner of this prize This is my first time participating at IT&CM China and I find the face-to-face interaction opportunities with relevant delegates most useful. I maximised my time there by networking exchanging business contacts and getting to know more about IT&CM China s programme through their WeChat platform. IT&CM China s WeChat account will provide followers with show information and a first peek at the latest event updates. ID ITCMCH www.itcmchina.com 11 Be A Part of IT&CM China 2017 21 23 March 2017 Exhibitor Buyer and Media Delegate Registration Is Now Open Scan the QR Code FOR INTERNATIONAL EXHIBITORS BUYERS AND MEDIA TTG Events Tel (65) 6395 7575 Fax (65) 6536 0896 Email itcmchina ttgasia.com To find out more about participating at IT&CM China as Exhibitor Buyer or Media Contact Us FOR CHINA-BASED EXHIBITORS BUYERS AND MEDIA CITS International MICE Tel (86) 010 8522 7997 Fax (86) 010 6522 2310 Email itcmchina citsmice.com.cn FOR CHINA-BASED OPERATIONS MPZhongmao International (Shanghai) Pte Ltd Tel (86) 021 2352 1005 Fax (86) 021 2352 1007 Email itcmchina mpzhongmao.com Supported By Onsite Technology Partner Official Media Media Affiliates Contributing Media WE C H A T Access Information on Upcoming Event Updates & Highlights FOLLOW US ON IT&CM CHINA For The Latest Chinese Industry News On The Go ID T T G A s i aM e d i a TTG CHINA I D I TC MC H LOGIN WECHAT SCAN THE QR CODE FOLLOW US If you do not have an account download WeChat and create an account. Alternatively search for the WeChat ID of the account you would like to follow. To start subscribing to the account. RECEIVE THE LATEST UPDATES You will now receive the latest updates and have access to other exclusive information on WeChat.