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The 23rd IT&CMA and 18th CTW Asia-Pacific Event Highlights Correct as of 15 September Legend IT&CMA CTW Asia-Paci c Exhibitor IT&CMA Buyer (Association) IT&CMA Buyer (MICE and Luxury Travel) Media CTW Asia-Paci c Corporate Travel Manager CTW Asia-Paci c Conference Delegate Speaker Trade Visitor 28 Sept 1 100 2000hrs IT&CMA and CTW Asia-Pacific 2015 Friendly Golf Game Invited Delegates 1300 1 900hrs 30 Sept CTW AsiaPacific Conference Sessions 0900 1000hrs Lotus Suite 7 Level 22 Pre-Show City Tours Megatrends In The Corporate Travel World (Sponsored by Carlson Wagonlit Travel) 1030 1 130hrs Lotus Suite 7 Level 22 29 Sept CTW Asia-Pacific Travel Management & Procurement Meeting Invited Delegates Lotus Suite 9 Level 22 0830 1530hrs Lotus Suite 1 Level 22 1 Staying Safe and Secure Lotus Suite 7 Level 22 1 130 1230hrs Lotus Suite 1 Level 22 1 1 130 1230hrs ASEAN MICE Forums 3A Why Group Transport Deserves More Attention (In Collaboration with ACTE) 1350 1 450hrs 3B Strategic Meetings Management In Action An APAC Case Study 1350 1450hrs Registered Delegates Only 0900 1000hrs 1030 1 15hrs 1 1 15 1215hrs 1 A One-Stop MICE Wonderland Learning From Success Case Studies Convention Bureaus & MICE Conduit for Economic Transformation See page 18 for synopsis & speaker details 0900 1 730hrs Lotus Suites 1 & 2 Level 22 4A Reconsidering Your Hotel Procurement Strategy 4B Using Technology Innovations for Onsite Attendee Engagement See pages 19 20 for synopsis & speaker details 1000 1030hrs Open Space outside Lotus Suites 3&5 Level 22 Coffee Break by Oakwood WorldWide 1450 1520hrs Open Space outside Lotus Suites 3&5 Level 22 IMEX - MPI - MCI - IT&CMA Future Leaders Forum Invited Delegates 1 400 1500hrs Lotus Suite 12 Level 22 Coffee Break by HRS 1530 1 730hrs Exhibition Hall Level 22 Business Appointments 0900 1800hrs Exhibition Hall Level 22 Official Press Conference Darren Ng Managing Director TTG Asia Media Thailand Convention and Exhibition Bureau Thai Airways International Public Company Limited 1530 1600hrs Pre-Function Area outside World Ballroom Level 23 Exhibition IT&CMA Business Appointments Networking Coffee Break for Exhibitors Buyers and Corporate Travel Managers 1600 1610hrs World Ballroom A&B Level 23 Opening & Welcome Remarks Darren Ng Managing Director of TTG Asia Media 1610 1 710hrs World Ballroom A&B Level 23 Media Briefings Lotus Suite 9 Level 22 0930 - 1000hrs Keynote Address Outlook of the Global MICE industry 1 710 1 725hrs World Ballroom Level 23 Thailand Convention & Exhibition Bureau 1030 - 1 100hrs 1400 - 1430hrs Taiwan Tourism Bureau Malaysia Convention & Exhibition Bureau 1 130 - 1200hrs 1500 - 1530hrs Indonesia Convention Exhibition Briefing for Exhibitors Buyers and Corporate Travel Managers 1 730 1815hrs Exhibition Hall Level 22 Oakwood Worldwide Buyers-Meet-Sellers Campfire Knowledge Sessions Presentation Area Exhibition Hall Level 22 1 900 2130hrs Live House Central World Opening Ceremony & Welcome Reception Heaven Unveiled. A Night in Paradise Hosted by Thailand Convention & Exhibition Bureau Presenting to you another perspective of Thai s earthly paradise. On this one night indulge yourself with an unrivalled Thai cuisine dance to the beat of the angels and feel the uniqueness of this heaven on earth. 1010 1040hrs Selling at Tradeshow 1500 1530hrs Be Well at Tradeshows See page 19 for synopsis & speaker details 16 www.itcma.com www.corporatetravelworld.com apac 1230 1345hrs World Ballroom A Level 23 Hosted Luncheon by Frasers Hospitality CTW AsiaPacific 0900 1 100hrs Exhibition Hall Level 22 For Invited CTW Asia-Paci c Buyers Only CTW Asia-Pacific Business Appointments 1 100 1 130hrs Open Space outside Lotus Suites 3&5 Level 22 Hosted Luncheon by Dubai Business Events Invited Asian MICE meeting planners and decision planners will discover the latest offerings that dynamic Dubai has to offer in the business events eld. It is also the perfect opportunity to get to know the Dubai Business Events team as they are ready to answer questions over lunch and explore how they can help kick-start your next event in the city. By Invitation Only Lotus Suite 7 1 Level 22 1 1230 1345hrs Lotus Suite 3 Level 22 CTW Asia-Pacific Coffee Break 1230 - 1345hrs World Ballroom B Level 23 Hosted Luncheon by Seoul Metropolitan Government Seoul is all set to wow buyers and media over an exclusive luncheon. Highlighting the event is a reveal of the city s special support programs that has been made easier for buyers to qualify as well as a host of new incentives that invited guests can take advantage of. By Invitation Only Conference Sessions 1 130 1230hrs Traveller Loyalty In The Airline Industry 1 400 1500hrs Assessing 1530 1630hrs Learning 1630 1 730hrs What s The Performance of Your TMC From Success FlexTravel Happening In Air Distribution See pages 19 20 for synopsis & speaker details 1500 1530hrs Open Space outside Lotus Suites 3&5 Level 22 CTW Asia-Pacific Coffee Break Association Day Forums Lotus Suite 5 Level 22 0900 1000hrs Mapping Forums Lotus Suite 5 Level 22 1 440 1550hrs Partnering Association Day Your Sponsors See page 18 for synopsis & speaker details 1555 1 705hrs Presentation Area Exhibition Hall Level 22 1 105 - 1 125hrs Thailand Destination Presentations (TCEB) Convention & Exhibition Bureau Out Excellence In Communication (In collaboration with ICCA) 1030 1 130hrs Learning From Success 1 400 1500hrs Associations for Association Executives See page 18 for synopsis & speaker details 1500 1 700hrs Exhibition Hall Level 22 Business Appointments Sessions Campfire Knowledge Sessions 1 125 1 155hrs 1555 - 1615hrs Taiwan 1620 - 1640hrs Dubai Convention & Exhibition Association Tourism Business Events Presentation Area Exhibition Hall Level 22 1645 - 1 705hrs Switzerland Event Apps Evolved Make an App for Everything See page 19 for synopsis & speaker details 1830 2100hrs World Ballroom A&B Hosted Dinner by Tourism Promotions Board Philippines In line with It s More Fun in the Philippines campaign nd out how fun works in the Philippines at the exclusive dinner. Business and MICE events are serious business but in the Philippines it is more effective and productive when combined with fun warm happy English-speaking people efficient service wide array of destination choices MICEready facilities and value-for-money alternative activities. 1230 1345hrs Networking Lunch Area Exhibition Hall Level 22 14th Sticky Awards Lunch For Buyers Or By Invitation Only 1 Oct The annual Sticky Awards applauds the ingenuity and innovative e orts of IT&CMA and CTW Asia-Paci c delegates who have delighted their peers with unforgettable exciting exhibits booths functions promotions individual personalities and green e orts at the year s event. Find out who is our newest Stickiest Social Sharing winner of 2015. 0900 1800hrs Exhibition Hall Level 22 IT&CMA and CTW Asia-Pacific Media Feedback Session 1400 1500hrs Lotus Suite 9 Level 22 Darren Ng Managing Director of TTG Asia Media Exhibition IT&CMA Business Appointments Lotus Suite 9 Level 22 Media Briefings 0930 1030hrs Special Holiday Travel Pvt Ltd 1030 1 100hrs Airports of Thailand Plc. 1 130 1200hrs Thai Airways International Public Company Limited 2-4 Oct Post-Show City Tours Krabi Koh Samui 1 www.itcma.com www.corporatetravelworld.com apac 7 The 23rd IT&CMA and 18th CTW Asia-Pacific Education Highlights KEYNOTE ADDRESS 29 SEPTEMBER 1610 - 1 710hrs World Ballroom A&B Level 23 Outlook of the Global MICE Industry What will the future hold for the MICE industry This high-level plenary session brings together CVB representatives from around the world to discuss the latest trends challenges and opportunities facing the sector and what industry players can do now to succeed tomorrow. Moderator Gary Grimmer CEO GainingEdge Panellists Anja Loetscher Director Geneva Convention Bureau Maureen O Crowley Executive Director MICE Division Seoul Tourism Organisation Supawan Teerarat Vice President & CMO Thailand Convention & Exhibition Bureau ASEAN MICE FORUM 29 SEPTEMBER Lotus Suite 9 Level 22 0900 - 1000hrs ASEAN MICE Forum 1 A One-Stop MICE Wonderland ASEAN member nations proximity and varied appeals mean the region can be packaged as a one-stop destination for different types of business events from trade conferences to corporate incentives and teambuilding. Join us for this plenary session to discuss how multi destination programmes can be put together in ASEAN and get the latest MICE developments from across the region. Moderator Karen Yue Group Editor TTG Travel Trade Publishing TTG Asia Media Panellists Hugo Slimbrouck Director of Strategic Partnerships Ovation Global DMC Addie Pornthip Deputy CEO Destination Asia Group and Managing Director Thailand Destination Asia 1030 - 1 15hrs ASEAN MICE Forum 2 Learning From Success Case Studies 1 This session features a series of mini case studies by industry players on how they did a meeting incentive convention and exhibition in relatively fresh ASEAN destinations. Presenter Kris Srisatin Founder & Managing Director Stream Events Asia 1 15 - 1215hrs ASEAN MICE Forum 3 Convention Bureaus & MICE Conduit for Economic Transformation 1 For any destination convention bureaus can play an essential role in the development of the local MICE industry thereby creating a multitude of broader economic benefits. This session discusses the significance of convention bureaus and why they are important at a country city level. Presenter Gary Grimmer CEO GainingEdge ASSOCIATION DAY FORUM 30 SEPTEMBER AND 1 OCTOBER Lotus Suite 5 Level 22 30 September 1 440 - 1540hrs Association Day Forum 1 Partnering Your Sponsors For associations the sponsorship dollar is as important as it is elusive. Building greater efficiency into your sponsorship programme could start from changing your perspective and looking at potential sponsors as business partners. How do you create a menu of sponsorship opportunities that deliver greater value to your sponsors This session will draw upon what is known about industry best practices informed by a case study of the Mathematical Association of Victoria. Speaker Simon Pryor Chief Executive Officer Mathematical Association of Victoria 1 October 0900 1000hrs Association Day Forum 2 (In collaboration with ICCA) Mapping Out Excellence In Communication Effective communication is more essential than ever before even more so when it comes to association management. However managing effective communication with association members especially on important issues of interest is not as simple as many think. It involves different communication levels with members of different backgrounds experience and levels of authority. In this session Noor shares his experience communicating with over 200 members from 83 cities in Asia Pacific showing how effective communication can not only deepen member engagement but also ensure continued growth in the association itself. Does an association need any specific strategy in communications especially when it is dealing with members in a vast geographical area Speaker Noor Ahmad Hamid Regional Director Asia Pacific International Congress and Convention Association 1 October 1030 1 130hrs Association Day Forum 3 Learning From Success With the growth in revenue generated with the increase in the number of international congresses all over the world it is important to know how cities are selected by international organisers for their meetings. This session will provide attendees with an overview of the selection procedure involved by international organisations in their choice of locations. Speaker Richard Holmes International Director of Meeting International League Against Epilepsy 1 October 1 400 1500hrs Association Day Forum 4 Associations for Association Executives Bringing together association executives can create an active community of likeminded professionals enhance collaboration and learning and take the professional as a whole forward. In this session we discuss how such associations can benefit their members and what association executives need and want from these organisations. Panellists Gary Grimmer CEO GainingEdge Simon Pryor Chief Executive Officer Mathematical Association of Victoria and Past President Australasian Society of Association Executives (AuSAE) Daniel Strassberg President Quest Asia & Quest Australia & New Zealand From left to right Anja Loetscher Christopher Toh Daniel Strassberg Gary Grimmer Hugo Slimbrouck Karen Yue Kris Srisatin Noor Ahmad Hamid Sarah Skavron Simon Pryor 18 www.itcma.com www.corporatetravelworld.com apac CAMPFIRE KNOWLEDGE SESSIONS 30 SEPTEMBER AND 1 OCTOBER Presentation Area Exhibition Hall Level 22 30 September 1010 - 1040hrs Campfire Knowledge Session 1 Selling at Tradeshows Optimise every business appointment and sales opportunity on the showfloor In this campfire session we will share proven strategies to help sellers effectively engage buyers while o ering buyers useful insights on the sales process. Speaker Hugo Slimbrouck Director of Strategic Partnership Ovation Global DMC Business travel and attending trade shows can be very intense and exhausting for your body and brain. How can you stay well when away from your usual environment Join this campfire for the best tips from experienced travellers and learn easy exercises that you can in your hotel room or during breaks to make the most of your time at IT&CM Asia and your next trip. Speaker Sarah Skavron Knowledge and Events Executive IMEX Group 30 September 1500 - 1530hrs Campfire Knowledge Session 4 Be Well at Tradeshows 1 October 1 125 - 1 155hrs Campfire Knowledge Session 6 Event Apps Evolved Make an App for Everything Event organisers have embraced mobile apps as the perfect way to communicate directly with attendees at their events. Over the past several years however event apps have become so ubiquitous and easy to create that organisers are finding new and exciting uses that cover all their events from large to small. Guidebook gives insight collected from its 25 000 published event guides as to how you can move beyond conventional thinking to scale your apps to fit all your many use cases. Speaker Christopher Toh Country Manager for Singapore Guidebook CTW ASIA-PACIFIC SESSIONS 30 SEPTEMBER AND 1 OCTOBER 30 September 0900 - 1000hrs CTW Asia-Pacific Session 1 Lotus Suite 7 Level 22 In the corporate travel industry some trends blow over but others are game-changers. This session considers the emergence of the sharing economy both in the accommodation and transport sectors and how it could reshape the future of corporate travel. Moderator Kevin Iwamoto Vice President of Industry Strategy Lanyon Panellists Alvan Aiau Vice President Global Sales & Program Management Asia Pacific Carlson Wagonlit Travel Craig Ryan Managing Director Asia Pacific Oakwood Worldwide Amarnath Lal Das General Manager India Travel Accenture Megatrends In The Corporate Travel World (Sponsored by Carlson Wagonlit Travel) 30 September 1030 - 1 130hrs CTW Asia-Pacific Session 2 Lotus Suite 7 Level 22 Staying Safe and Secure Hotels as venues for both travel accommodation and business meetings can play an important role in ensuring traveller safety and security. In this session learn about the Global Hotel Secutiry Standard what major hoteliers are doing to improve their security management through third-party certification and validation and how their efforts may help you mitigate travel risk. Speakers Bert van Walbeek Area Business Development Safehotel Alliance Asia Hans Kanold CEO Safehotel Alliance Panellists Eric Brand General Manager Director of Operations Arnoma Grand Bangkok Geoffrey Fordham Senior Vice President Engineering Safety and Security Onyx Hospitality Group Geetha Arekal APAC Travel Head Unilever Industries 30 September 1 130 - 1230hrs CTW Asia-Pacific Session 3A Lotus Suite 7 Level 22 Traditionally ground transport does not play a starring role in corporate travel programmes often outshined by air and accommodation. However road travel is statistically the most dangerous component of a trip and dutyof-care responsibilities are prompting more corporates to sit up and pay attention. This session considers the why and how of a carefully managed ground transport programme. Moderator Benson Tang Regional Director for Asia ACTE Panellists Chris Parker Sales & Marketing Director APAC Carey International Crispian Lye Regional Director of Sales Southeast Asia FCm Travel Solutions Why Group Transport Deserves More Attention 30 September 1 130 - 1230hrs CTW Asia-Pacific Session 3B Lotus Suite 1 Level 22 1 Strategic Meetings Management in Action An APAC Case Study Understanding Strategic Meetings Management (SMM) can be quite different from implementing it. This session looks at what it takes to design a large-scale SMM programme outlines common challenges that you may face in rolling it out and discusses the potential bene ts to your organisation. Moderator Kevin Iwamoto Vice President of Industry Strategy Lanyon Speaker Jung Ji-Hee Director Global Meetings Policy & Platform Lead P zer 30 September 1350 - 1 450hrs CTW Asia-Pacific Session 4A Lotus Suite 7 Level 22 Reconsidering Your Hotel Procurement Strategy 30 September 1350 - 1 450hrs CTW Asia-Pacific Session 4B Lotus Suite 1 Level 22 1 Are fixed hotel rates more favourable than dynamic pricing How does the dynamic pricing model work and more importantly will it work for you This session will weigh the pros and cons of the two options and discuss which model pays off the most. Moderator Chris Reynolds Senior Partner 3SIXTY Global Panellists Sarah-Jane Tempest Director of Corporate Solutions Asia Pacific HRS The Hotel Portal Duan Huilian Territory Head of Sales China and Southeast Asia Best Western International Lena Khoo Regional Head of Travel APAC Credit Suisse AG Using Technology Innovations for Onsite Attendee Engagement It has been found that the average attention span of an event delegate is now eight seconds--one second less than a goldfish. What can meeting planners do to grab and hold attention In this session we discuss how technology can help you with ongoing attendee engagement--before during and after an event--for more effective results. Speaker Kevin Iwamoto Vice President of Industry Strategy Lanyon 1 October 1 130 - 1230hrs CTW Asia-Pacific Session 5 Lotus Suite 7 Level 22 Traveller Loyalty In The Airline Industry Airline loyalty initiatives like frequent flyer programmes have been around for a long time but are they effective in engaging and directing traveller behaviour This session discusses the changing needs and demands of business travellers what airlines can do to reconnect with them and how airline alliances can play a part. Moderator Alvan Aiau Vice President Global Sales & Program Management Asia Pacific Carlson Wagonlit Travel 1 www.itcma.com www.corporatetravelworld.com apac 9 The 23rd IT&CMA and 18th CTW Asia-Pacific 1 October 1 400 - 1500hrs CTW Asia-Pacific Session 6 Lotus Suite 7 Level 22 Assessing The Performance of Your TMC Is your travel management company (TMC) doing a good job How can you tell This session considers key performance indicators from both perspectives how a TMC defines performance and whether this is congruent with the expectations of their clients. Presenter Chris Reynolds Senior Partner 3SIXTY Global 1 October 1530 - 1630hrs CTW Asia-Pacific Session 7 Lotus Suite 7 Level 22 Learning From Success FlexTravel This is a case study session based on Flextronics International. With an annual travel spend of US 100 million learn how the company consolidated five TMC s into a global platform expanded its OBT footprint and implemented a global BTA payment reporting solution to enable a truly global travel management programme and operations. Presenter Taro Matsumoto Senior Director Global Procurement Flextronics International 1 October 1630 - 1 730hrs CTW Asia-Pacific Session 8 Lotus Suite 7 Level 22 What s Happening In Air Distribution From IATA s New Distribution Capability to recent developments in airline strategy the air distribution landscape is changing dramatically. This session discusses what s happening and what it means for the corporate travel industry. 1st row from left to right Alvan Aiau Amarnath Lal Das Benson Tang Bert van Walbeek Chris Parker Chris Reynolds Craig Ryan Crispian Lye Duan Huilian Eric Brand 2nd row from left to right Geetha Arekal Geoffrey Fordham Hans Kanold Jung Ji-Hee Kevin Iwamoto Lena Khoo Sarah-Jane Tempest Taro Matsumoto IT&CMA 2015 Chosen To Promote ASEAN MICE Through Debut Forum The ASEAN MICE Forum (AMF) IT&CMA will debut on 29 September in Bangkok in conjunction with The Leading International MICE Event Centered In Asia-Paci c. The only one of its kind in the world AMF was made possible with the endorsement of the ASEAN Tourism Marketing and Communication Working Group. IT&CMA and CTW Asia-Pacific Seeks Stickiest Social Sharing Winner IT&CMA and CTW Asia-Paci c 2015 has added a new title to its Sticky Awards honour-roll in search for the Stickiest Social Sharing delegate. Open to all registered event delegates this initiative is aimed at encouraging attendees to share their show experience with peers through social media and via the mobile app in-guide sharing platforms. Like the other Sticky Award titles the Stickiest Social Sharing winner will be determined by votes from other delegates as well as by the organisers who will consider both the content and frequency of posts that had left the biggest impression. Shares made in the lead-up to the event will also be considered. The winner will be announced during the Sticky Awards Networking Lunch on 1 October. To facilitate winner selection all posts must be identifiable with the delegate s registered name and company name along with the relevant hashtags itcma2015 and or ctwapac2015 on Twitter The AMF IT&CMA is the first major step we are taking to raise awareness of the ASEAN region made up of the 10 member countries as a collective MICE destination. The AEC collaboration and close ties between the ASEAN nations literally expands the possibilities of any MICE programme to the region as it can take on a multi-nation approach which will o er diversity and unique cultural experiences for participants. We are excited to initiate conversations with global MICE leaders during the forum said Khairuddin Abdul Hamid Deputy Permanent Secretary Ministry of Industry and Primary Resources Brunei Darussalam and concurrently the Chairman of ASEAN Tourism Marketing and Communication Working Group ASEAN Secretariat. Organised by TTG Events AMF will be attended by some 50 global industry leaders including tourism heads from the ASEAN nations IT&CMA buyers exhibitors and media. Access to AMF is complimentary for all IT&CMA 2015 delegates. Industry members who are not registered for IT&CMA can access the forum at US 50. Facebook or the mobile app in-guide photo gallery. Delegates are also required to log-into the mobile guide and check themselves in as an attendee to qualify for the award. itcma2015 ctwapac2015 OR FULL EXHIBIT IDE TORY INS es DIREC No More Printed Copies Download the Event Guide on Your Mobile Powered by Guidebook Download Instructions Step 1 Download the TTG Events App from App Store or Google Play Store Step 2 Tap on Download Guides then choose Redeem Code Step 3 Enter itcma-ctwguide & Other Exclus ive Content an d Featur 20 www.itcma.com www.corporatetravelworld.com apac