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IT&CM China 2014 2014 () 15 - 17 April 2014 2014415 - 17 Shanghai World Expo Exhibition & Convention Center www.itcmchina.com IT&CM China 2014 Newsletter Vol 8 Issue 01 May 2013 his year s event has surpassed the show s previous 6 instalments making it the most successful in IT&CM China s 7-year history. And by success organisers TTG Events CITS International M.I.C.E. and MP International have many indicators to go by. First IT&CM China 2013 is the largest and most diverse show with an attendance of 3 000 MICE professionals from sectors including DMCs PCOs corporate travel and associations including some 400 hosted delegates. Over 10 000 business appointments were conducted with more than 60 business education and networking sessions featured during the 3 day event. IT&CM China was also the anchor event of Shanghai Business Events Week held from 1 to 1 April which 4 9 provided 8 other business education and networking activities for delegates. Next delegates affirmation proved that IT&CM China made the right moves to enhance the value and quality of this year s event Over85%ofexhibitorsexpect orders from IT&CM China 201 3 buyers over the next 6 to 12 months Ordervolumesareexpectedto reach as high as above USD 1 million for selected exhibitors Over 90% of buyers gave top scores to the quality of exhibitors Over 86% of buyers gave top scores to the quality of their business appointments. Over 80% of buyers felt that IT&CM China 201 surpassed 3 other similar events in terms of Quality of Exhibitors Quality of Business Matching Potential Business Generated Networking Opportunities and being a Must-Attend Event. T IT&CM China 2013 Advances Its Position As The Leading International MICE Event In China Among the new initiatives that gave IT&CM China 201 a 3 significant boost was the larger mix of Chinese buyers (65% Chinese 35% International) as well as a greater proportion of Corporate Travel buyers and Association buyers from across China and around the world. The 1.24 buyers 1 exhibiting company ratio was also considered ideal. Exhibitor Vichaya Soonthornsaratoon Director of Meetings Industry Department of Thailand Convention & Exhibition Bureau expressed satisfaction with this year s buyer profile. China is now the top three MICE markets of Thailand and we believe this trend will continue due to China s strong economic performance. IT&CM China is definitely a trade show to tap into rising opportunities in the Chinese market. It is also a perfect platform to showcase our new destinations like Chiang Mai to buyers in China. We are proud that our efforts to engage more of China s buying powers to attend IT&CM China have paid off. While Corporate Travel and Association buying is still a relatively new concept for the Chinese we are confident that IT&CM China will be a significant market force in changing this by providing the industry with education networking and business exposure. said Chen Yueliang Vice-President of China International Travel Service (CITS) Limited Head Office. CITS is the parent company of CITS International M.I.C.E. that coorganises IT&CM China. Another first was that exhibitors and buyers were able to schedule 100% of their appointments prior to the show via the Pre-Scheduled Appointment and Online Diary facilities. More than 90% of exhibitors took advantage of the new online diary facility with Opening IT&CM China 2013 at the Welcome Dinner are Kerry Hotel Pudong s Peter Clarke ICCA s Martin Sirk CITS Limited s Chen Yueliang Shanghai Municipal Tourism Administration s Yang Jin Song TTG Asia Media s Darren Ng MP International Shanghai s Esther Ho and Shangri-La Hotels and Resorts Sarah Chen over 60% of exhibitors achieving 80%completedschedules10days before the event. In collaboration with industry partner MCI Group the inaugural Association Day and Corporate Travel Forum on 18 and 1 April 9 respectively drew a full audience especially the attendance of both Association and Corporate Travel buyers. Each day featured a keynote address and forums by reputed experts in the respective fields including MCI Group American Society of Association Executives (ASAE) Australasian Society of Association Executives (AuSAE) Canadian Society of Association Executives (CSAE) American Express Meetings & Events MasterCard Worldwide and Global Business Travel Association (GBTA). IT&CM China improves greatly each year and provides a good mix of exhibitors and quality appointments. I look forward to 201 4 praised buyer Anthony Jepson General Manager of Conference Venues and Booking Services Australia. We are extremely satisfied with this year s results. The show s new initiatives have proved a hit among delegates while achieving its objectives of bringing IT&CM China 2013 to the next level. The industry can look forward to an even more compelling IT&CM China 201 from 15 to 1 4 7 April. Said Darren Ng Managing Director of TTG Asia Media. TTG Events co-organisers of IT&CM China is a business group of TTG Asia Media. The success of IT&CM China 201 has also led to encouraging 3 one-year advance booth bookings for the 201 4 event with buyer and media registrations already pouring in. First time exhibitor Haruhiko Sakano Manager from Inbound Business JTB Global Business Unit Headquarters who has also secured his space for IT&CM China 201 4 remarked We believe by consistently participating in the exhibition we will be able to strengthen our presence in the Chinese market. Our appointments matched not only with the Chinese clients but also in other Asian regions. This is a good opportunity for us to expand our sales channels. IT&CM China 2014 2014 () We Ask Some Of Our 2013 Exhibitors Why IT&CM China Was Especially Fruitful For Them... Dusit International George Cao Regional Director of Sales and Marketing North and Central China he Chinese MICE market is one of the top new source markets for Dusit International and IT&CM China is one of the key MICE trade shows in the country. The Chinese market has grown not only for leisure but for meetings as well and Dusit International is serious about catering to this segment. We have the infrastructure to host MICE events across our locations from Hua Hin to Pattaya Cairo to Abu Dhabi our newest location whose facilities can host up to 2 000 guests. By 2020 the aggregate number of Dusit-branded hotel rooms in China will number approximately 5 000. As such we consider IT&CM China a great channel to help build exposure for the Dusit brand ahead of our expansion. Our participation over the last 2 years has generated very positive and impressive leads from the event. For all of these reasons we consider IT&CM China a cannot-miss event and we look forward to attending in 2014. T buyers who attended the show is very beneficial for our lead generation as the Chinese market has plenty of potential for us to explore. greatly benefited us. IT&CM China was well organised and well planned and we were able to obtain instant and prompt feedback. JTB Group Haruhiko Sakano Manager of Inbound Business JTB Global Business Unit Headquarters Jamie Lee e believe by consistently participating in the exhibition we will be able to strengthen our presence in the Chinese market. Our appointments matched not only with the Chinese clients but also in other Asian regions. This is a good opportunity for us to expand our sales channels. W A M Regional Director Los Angeles Tourism Convention Board any people were surprised at the changes Los Angeles has made over the past 20 years. Exhibiting at IT&CM China gave us the opportunity to change their perception of Los Angeles. It also allowed us to inform them of the new MICE opportunities Los Angeles has to offer especially to the Chinese market. Los Angeles has one of the biggest Chinese populations in America. s a first time exhibitor at IT&CM China 2013 Los Angeles was pleasantly surprised at the show and had the enviable position of having many international and Chinese buyers jumping at the opportunity to discuss business deals with them. Malaysia Convention and Exhibition Bureau Ho Yoke Ping General Manager Sales and Marketing Japan National Tourism Organization Bun Cho Assistant Manager - Marketing Section Zhou Hui Marketing Manger H aving IT&CM China in Shanghai is one of the greatest advantages for the show as Shanghai is Asia s most exciting and growing city with many business opportunities. The large number of Chinese e did not expect that we will have overseas buyers with qualified requests and the buyers were happy that Los Angeles was there to assist with their US requests. The international media participation at IT&CM China 2013 provided global exposure for us which W hina is one of the top 5 markets for Malaysia as we see the huge potential in its MICE demand. IT&CM China is thus the perfect platform for us as it provides the opportunity to tap into this market. Malaysia would definitely like to host more large-scale events from China. MyCEB and our Malaysian industry partners are very keen to network with Chinese businesses and multi-national corporations at IT&CM China 2014. C 2 www.itcmchina.com Marco Polo Hotels Putri Istiarini Group Director of Sales appointments at IT&CM China and the well-organised exhibition. The MICE presentations on industry trends and updates as well as educational programmes are very informative which was a good learning experience for us. Thailand Convention & Exhibition Bureau Vichaya Soonthornsaratoon Director of Meetings Industry Department continent s major MICE centres. We want to introduce the destination as the heart of the entire union. Using the culture and the gastronomy as assets and with 6 direct flights from Beijing to Brussels every week the number of Chinese business travellers should continue to rise. Compared to 2010 business visa applications from China to Belgium had risen dramatically. We re very confident we can keep this evolution up in the future. IT&CM China is the only event in China that focuses in MICE business for this region. The ratio of buyers and sellers at the show are proportional and we had sufficient opportunity to meet many quality buyers. We appreciate the effort IT&CM China has put in into actively expanding their Buyers database. The addition of Corporate Buyers brought a different dimension to the show and we look forward to tapping into this elusive target segment. T&CM China is the ideal platform for us to meet face to face with potential Chinese clients because IT&CM China has developed initiatives to boost the values of the event. We met more local buyers and local trade visitors. China is now the top three MICE markets of Thailand and we believe this trend will continue due to China s strong economic performance. IT&CM China is definitely a trade show to tap into rising opportunities in the Chinese market. It is also a perfect platform to showcase our new destinations like Chiang Mai to buyers in China. I Jin Jiang International Hotel Management Co Ltd Cinn Tan Senior Vice President Marketing & Sales New Century Hotels & Resorts Cheng Wenfang Marketing Director Visit Brussels Linda Heng Tourism Promotion Officer T he majority of Chinese people know about Paris London and maybe Amsterdam but the capital of Europe remains largely unknown. They don t seem to know that Brussels is one of the T&CM China has gained a good reputation throughout the years since its inception and has established itself as an important MICE tradeshow in China. It has been able to raise the bar each year bringing the right participants and buyers to the show and providing good opportunities for all attendees. We are very satisfied with the positive increase of quality of buyers as there was a good mix of international and Chinese buyers. The pre-scheduled appointments system for exhibitors is an excellent justification on the ROI for us to attend and be present at the show. I s the Online Diary facility allowed us to search for buyers from related industries we were able to meet them on-site and achieved satisfactory results. A These Exhibitors Have Confirmed Their Participation At The 2014 Event Beijing Tianya International CTS (Zhuhai) Ocean Spring Resort Dusit International Hangzhou Jeju Convention & Visitors Bureau JTB Group Korea Tourism Organization Macau Government Tourist Office Malaysia Convention and Exhibition Bureau Marco Polo Hotels MasterCard Worldwide Melia Hotels International Millennium & Copthorne Hotels New Century Hotels & Resorts Ningbo Philippine Tourism Office Seoul Tourism Organization Shangri-La Hotels & Resorts Tangla Hotels & Resorts International Thailand Convention & Exhibition Bureau Visit Brussels Philippine Tourism Office - Philippine Consulate General (Shanghai) Gerard O. Panga Tourism Attach quality W e are very satisfied with the of business To Join Them In The Stellar Showcase And Take Advantage of IT&CM China s Business Platform Turn To Page 12 For More Information On Exhibition Packages. www.itcmchina.com 3 IT&CM China 2014 2014 () IT&CM China 2013 Highlights At A Glance 3 000 MICE professionals 400 hosted delegates from sectors including DMCs PCOs Corporate Travel and Associations 1.24 Buyers 1 Exhibiting Company Up to 100% of business appointments scheduled prior to the event Over 60 business education and networking sessions Over 10 000 business appointments conducted via the Pre-Scheduled Appointments (PSA) and Online Diary facilities Inaugural Association Day and Corporate Travel Forum over 2 days (65%) of Chinese Buyers 67% new buyers Greater proportion of Corporate Travel buyers and Association buyers from across China and around the World Larger percentage Launch of Video Dailies IT&CM China honoured to distributed on 1 18 and 1 April 7 9 Anchor an expanded Shanghai Business Events Week (SBEW) that now features 9 industry business education and networking events IT&CM China the leading international MICE event in China is the largest industry event of its kind that facilitates Chinese and International professionals to explore opportunities across all fronts inbound outbound and domestic. Held over 3 days the synergistic Business Education and Networking programmes delivered an unparalleled platform for delegates to strike deals learn the latest industry trends & best practices and expand networks. Business Appointments For attending exhibitors and buyers the structured business appointments were the highlight of the event. Through the discussion and negotiation of deals with pre-matched potentials over 2 days (18 and 1 April) each appointment 9 session effectively represented a valuable sales lead. This is a good learning experience. I have met some very important leads and gathered information on new products to offer to our clients. Rajeev Sabharwal Chief Executive of Gaurav Travels India IT&CM China is a good opportunity to find new destinations venues and partners for our business. Michael Kaschytze Director of Domset Live-Kommunikation Germany 4 www.itcmchina.com Exhibition Showcase The 2-day exhibition showcase on 18 and 1 April provided an engaging avenue 9 for delegates to learn more about MICE-ready destinations products and services from across China and around the world. Overall IT&CM China 2013 is very successful. During the event we communicated with many foreign exhibitors who had given positive feedback about the event. The onsite appointment sessions are also very popular definitely will like to see it implemented again next year. Liu Jun International Assistant of Meetings China China New participants at IT&CM China 2013 include Chinese MICE destinations such as Dalian Guilin and Xiamen International MICE destinations such as Brussels (Belgium) Los Angeles and Philippines Corporate Brands Taking Their Own Pavilions Booths such as Accor Fujita Kanko Hotels & Resorts JTB Group Merci France Memento Asia New Century Hotels & Resorts Nippon Travel Agency Okura Hotels & Resorts Rosedale Hotel Group Starwood Asia Pacific Hotels & Resorts and The Saujana Hotel Kuala Lumpur The event was an eye-opener and it was a great show. Kristie Thong Micenet ASIA It s my first time here and I must say I m pleasantly surprised. The schedule is tight and followed precisely transfers always leave on time et cetera. Practically the level of organisation is comparable (and sometimes better) to what we know in Europe. Business-wise most of my appointments were quite interesting. All of the exhibitors are very MICE-focused not always the case on some other fairs. I m mostly looking for hotels that don t have the budget to attend for example EIBTM but still offer high-end quality authenticity or a certain charm. It s these places we want for incentives and I ve discovered quite a few here. Claire Gennart Operations Manager of Thomas Cook Business Incentives Belgium I had gained new contacts and gathered detailed information of new developments in the MICE industry. Katazyna Sidoryk TTG Central Europe Official Press Conference and Media Briefings In addition to the official press conference by IT&CM China organisers on 1 April attending Chinese and International media delegates received 7 first-hand destinations products services business trends and developments through Media Briefing sessions conducted on 18 and 1 April. 9 This year s Media Briefing presenters include Thailand Convention & Exhibition Bureau Starwood Hotels & Resorts Xiamen Municipal Bureau of Commerce MasterCard Worldwide Guilin Tourism Bureau New Century Hotels & Resorts and Los Angeles Tourism & Convention Board. www.itcmchina.com 5 IT&CM China 2014 2014 () Education As a proponent of knowledge advancement IT&CM China has embarked on valuable collaborations with industry partners to provide delegates with an avenue to learn and further their know-how on the latest industry issues. Association Professionals Competencies Briefing by Australasian Society of Association Executives (AuSAE) and Canadian Society of Association Executives (CSAE) Certification Course on 1 April 7 Certification Course on 1 and 18 April 7 Fundamentals of Business Travel ManagementTM Associate Level by Global Business Travel Association (GBTA) for Corporate Travel Managers Association Day on 18 April In Collaboration With MCI Group Made just for Association Executives This one-day specially designed programme was dedicated to hot topics concerning international and Chinese association and provided a valuable avenue for them to learn from association management experts as well as other association peers. Opening the session was keynote speaker Liu Youqian CEO of Federation of China Trade Associations & Chambers of Commerce. Corporate Travel Forum on 1 April 9 In Collaboration With MCI Group A formulated one-day educational programme that imparted the latest performance improvement tips and best practices to corporate travel managers from across diverse industries. Having known the contributing success factors it allows me to develop a checklist to counter check with the management style of my association in order to know if we are moving towards the direction of success. Kitty Yang Administrative Service Manager of Society For Laboratory Automation and Screening China The session gives us an overview of how associations in the West are managed and understanding their management style and success factor will allow associations in the East to learn from their western counterpart. Katie Lau Correspondent of Headquarters Magazine Belgium Shanghai Business Events Week (SBEW) Partner Events Held from 1 to 1 April IT&CM China was the anchor event alongside 8 other industry 4 9 events. These SBEW sessions also played a part in broadening the educational offerings available to IT&CM China delegates just before and during event days. FLF IMEX-MPI-MCI Future Leaders Forum On 18 April GBTA China Conference 2013 6 www.itcmchina.com Networking Networking events at IT&CM China are just the right balance of mixing pleasure and business. Held at some of the best venues the city has to offer coupled with delectable cuisine world-class performances and the finest hospitality delegates had the chance to let loose network with peers and learn a little more about their generous hosts. Opening Ceremony at Kerry Hotel Pudong on 1 April 7 Delegates not only enjoyed the exquisite Kunqu Opera performance but were also treated to Kerry Hotel Pudong s special beer brewed and bottled exclusively for the IT&CM China Opening Ceremony and Welcome Dinner. My first time at IT&CM China proved to be a valuable experience. The show was well organised with ample opportunity to mix business and pleasure. Overall IT&CM China was a great experience. Thomas Handy Director of Handy Events & Conferences Australia Meetings & Exhibitions Hong Kong (MEHK) Hosted Luncheon on 18 April The destination eagerly shared with buyers and media its MICE developments. Seoul Tourism Organization (STO) Hosted Dinner on 18 April The host successfully brought a flavour of Seoul right to the delegates in Shanghai with authentic Korean cuisine and an exciting Korean breakdance performance. Compared to other exhibitions IT&CM events are more professional with more networking opportunities provided for us. We can obtain more practical MICE information. I definitely will recommend IT&CM events to other exhibitors. Li Jun Editor-in-Chief of Beijing Global Merry Media Co. Ltd MICE China Business Events Australia Hosted Luncheon on 1 April 9 Australia played host to some 60 invited Corporate Travel buyers and Media and was a great platform to demonstrate to their guests why There s Nothing Like Australia for their next business event. www.itcmchina.com 7 IT&CM China 2014 2014 () Up To 100% of Appointments Scheduled Prior To The Event With New Online Diary Facility appointments were scheduled via the new online diary facility by directly messaging the respective party for an appointment request. Finally additional appointments were also scheduled on-site at the Buyers-Meet-Sellers (BMS) session. More than 90% of exhibitors took advantage of this facility with over 60% of exhibitors achieving 80% completed schedules 10 days before the event. By fully leveraging on technology to make it convenient for delegates to complete their appointment schedules before arriving into Shanghai it contributed to a more productive outing during show days. The Online Diary has been extremely helpful. It made scheduling all our appointments highly convenient. Having been successful at confirming 100% of our appointments ahead of IT&CM China has made our first experience at the event a very productive one. said Penny Chia Sales Manager of The Saujana Hotel Kuala Lumpur. Clive Lee CEO of Global Exchange In Leadership Initiatives (GEILI) Hong Kong SAR was full of praise. I found the Online Diary facility to be extremely useful as it facilitated my appointment scheduling with potential partners prior to the event and it certainly maximised the outcome of my participation. I was able to research and prepare myself in understanding more about the sellers I was going to meet ahead of my arrival in Shanghai. The Online Diary has made scheduling appointments in such a highly dynamic interactive environment a simple and easy task. Serene Tan Market Manger of Carlson Wagonlit Travel Singapore echoed the same sentiments. The Online Diary facility is very useful and it s excellent It allowed me to pre-schedule appointments with my prospective suppliers communicate with them online and check out their profiles. As a result I was able to manage my schedule effectively and make quick decisions on who I should meet and if I should accept any invitation request. Others like Joyson Chen from Hunan Tour Easy International Travel Service Changsha found the Online Diary useful in managing his time at IT&CM China to pursue educational objectives Knowing that all my appointments have been scheduled prior to the event I was able to attend the seminars and educational courses which were of value to me. New Initiatives At A Glance Better Quality Meetings T his year IT&CM China s appointmentscheduling system allowed both exhibitors and buyers to schedule up to 100% of their allotted business appointments ahead of the event. The entire pre-event match-making formula comprised of 2 parts (Part 1) The established Pre-Scheduled Appointment (PSA) facility that computer-matched up to 60% of exhibitor-buyer meeting requests. (Part 2) Up to 40% of the remaining How It Works Exhibitors Delighted By The Increase of Chinese Buyers and Larger Proportion of Association And Corporate Travel Buyers E xhibitors at IT&CM China were delighted with the increased percentage of Chinese buyers as well as Association and Corporate Travel buyers attending the show this year. Approximately 65% of more than 400 attending buyers hail from across China. This has provided exhibitors with more opportunities to explore business potential with the Chinese market. At the same time exhibitors welcomed the increase in attendance of Association buyers and Corporate Travel buyers at IT&CM China 2013 as these buyers formed an added buying segment that they were looking to target. Affirmation from exhibitors proved that the efforts by organising parties have certainly paid off. Exhibitors complimented on the quality of buyers and business appointments where more than half of exhibitors felt that IT&CM China 2013 surpassed other similar events in terms of the quality of buyers the quality of business matching the potential business generated from the show the numerous networking opportunities available to them and being a Must-Attend Event. First-Ever Video Dailies Provide Bite-Size Clips Of Daily Show Highlights of what was to be expected from subsequent event days. Day 2 and 3 issues on 18 and 1 April respectively showcased insightful 9 comments from attending delegates and an overview of key events and activities that took place the day before. All videos are available on both youtube and youku channels and can be viewed from the video section on www.itcmchina.com With packed schedules and so much going on at IT&CM China not all delegates were able to be part of each and every single activity that took place at IT&CM China. Nor were they able to meet with each and every delegate. With the video dailies we were able to share show perspectives that some may have missed. It was also a good way of sharing highlights of IT&CM China with others in the industry who could not be there. said Darren Ng Managing Director of TTG Asia Media. The video dailies certainly served their purpose of extending the reach of the event adding value to the visitor experience and acting as a great promotion for the next event. We were delighted to be able to cover IT&CM China in such a dynamic manner said Ian Whiteling of global content marketing agency three-sixty which produced the videos. N ow even non-attending industry professionals can experience IT&CM China with the release of daily event video highlights. Launched on 1 April the first issue of video 7 dailies featured opening words from IT&CM China s trio co-organisers which set the pace 8 www.itcmchina.com Inaugural Association Day and Corporate Travel Forum Developed In Collaboration With MCI Group A Success growth and management skills. I found the sharing sessions very informative. The facilitators were able to effectively communicate their ideas and knowledge to us. Having different opinions from professionals of different trades also allowed me to gain more insight. remarked corporate travel professional Daniel Shi Senior Director of Huawei Smartcom Product & Solution Department. MCI Group views this partnership with IT&CM China as a major opportunity to engage association and corporate travel executives and discuss the growth of their industry in Asia. Robin Lokerman President Asia Pacific & Americas of MCI Group commented MCI was pleased to partner with IT&CM China to launch the first Association Day and the Performance Improvement Forum. The strong presenters and high level discussion during the interactive table discussions were of great interest to the participants and the feedback has been very positive. We look forward to continuing our partnership and making the content of these education sessions an important part of the show. eaming up with world leading association and event management company MCI Group IT&CM China 2013 launched the inaugural Association Day and Corporate Travel Forum on 18 and 1 April 2013 9 respectively. Each event was born in recognition for the need of a focused and comprehensive programme consisting of tailored education networking and structured engagement sessions with exhibitors that would benefit both international and Chinese association executives and corporate travel manager decision-makers. With information on both Association Management and Incentive Travel Performance Improvement remaining T obscure for the Chinese the line-up of carefully selected topics and speaker profiles were very poignant for the respective association buyer and corporate travel professional attendees. Furthermore each programme provided delegates a rare and valuable opportunity for them to enhance their knowledge in this area from both experts and industry peers. It was thus no wonder that the sessions were attended by a full house of expectant delegates. Commenting on the relevance of the Association Day s keynote address Lai Cheng Yi Founder of the Chinese American Chamber of Commerce remarked Understanding the development of Chinese association will aid the progress of other associations in terms of Association Day (18 April) Overview KeynoteAddress TheReformandFutureDevelopmentof Chinese Associations Notable speaker Liu Youqian CEO of Federation of China Trade Associations and Chambers of Commerce shared how the recent liberalisation of the registration processes for Chinese associations by the government is likely to transform the outlook for the industry when a key measure kicks in year-end. Homegrown to International Evolution of Associations in the West and Success Factors by Nikki Walker Global Vice President of Association Management & Consulting of MCI Group. Her 50-minute session on how Western associations grew from national to international status and how learning from their experience could help with the development of your own association were valuable insights for attending delegates. 7 Measures of Associations Success by Maria Tong the Chinese representative of American Society of Association Executives (ASAE) discussed the seven factors that make associations more successful. IT&CM China Not-for-Profit Discourse by Simon Pryor Principal Professional Learning and Certification Advisor of Australasian Society of Association Executives together with Ryan Xia Office and Finance Manager of Tenpin Bowling Association of Queensland. Corporate Travel Forum (1 April) Overview 9 Performance Improvement Opening Address Why Cash Isn t King by Rob Morrow Global Director of Performance Improvement of MCI Group touched on the key aspects of an effective Performance Improvement programme. PerformanceImprovementFacilitatedRoundtableDiscussion moderated by Frankie Gao Managing Director of MCI China. AchieveMaximumCorporateTravelSavingswithInnovative ePayments by Livia Ang Regional Lead T&E Asia-Pacific Middle East & Africa Global Commercial Products of MasterCard Worldwide shared how Central Travel Account may be the solution to save money and improve efficiency for Corporate Travel Managers. The 2013 Meetings Risk Mitigation Report by Danielle Puceta Head of American Express Meetings and Events Asia Pacific highlighted risk exposure differences in risk mitigation perception the consequences and best practices. IT&CM China To Leverage On Success Of Inaugural Corporate Travel Roundtable Discussion To Engage Professionals On Regular Basis P art of IT&CM China s inaugural Corporate Travel Forum on the 1 April was a 9 closed-door roundtable discussion aimed at peer-knowledge sharing. The exclusive session brought together Corporate Travel Managers representing mega Chinese and international corporations with Chinabased operations across industries such as IT manufacturing pharmaceutical banking aviation and consulting. Participants found this platform extremely valuable as it provided the rare opportunity to interact and meet with like-minded peers facing the same strategic and operational challenges and issues. Key takeaways include coveted vital know-how that can improve the way these Corporate Travel Managers make Travel and Entertainment (T&E) decisions on behalf of their company in a bid to save cost and increase value. Said Shanghai-based participant Victor Lim Regional Meeting & Travel Manager of Ikea The roundtable discussion was a great platform to make contact with other good travel managers in Shanghai. Through the discussion I realised that we experience similar work concerns and challenges and through mutual-sharing learnt how others have successfully solved some of these issues. The feedback from my attending counter-parts will also help me to evaluate and select suppliers which would make a better reference partner. Following the roundtable discussion s success IT&CM China will be organising regular Corporate Travel manager s roundtable and leveraging its parent company TTG Asia Media vast media and market access network to engage facilitate and share with the marketplace the aspirations and concerns of this important buyer segment. Organisers hope that this effort will help Chinese Corporate Travel Managers meet their work objectives more effectively. We are very pleased with the turnout and quality of participation at our very first China Corporate Travel Managers roundtable TTG Asia Media is committed to facilitating the growth of the industry as we have done so in the last 39 years . said Ooi Peng Ee General Manager of TTG Events co-organiser of IT&CM China. www.itcmchina.com 9 IT&CM China 2014 2014 () Words from Our Sponsors 880 IT&CM China Delegates Celebrated The Event s Opening at Kerry Hotel Pudong IT&CM China 2013 celebrated its opening at Shanghai s largest pillarless ballroom at the Kerry Hotel Pudong on 1 April. At the Opening Ceremony and Welcome 7 Dinner guests were treated to a sumptuous meal coupled with a spectacular performance by the greatly respected Kunqu Opera. Said Peter Clarke General Manager of Kerry Hotel Pudong on the Opening Ceremony It was Kerry Hotel s honor to host over 880 guests in the opening ceremony. The guests were a perfect mix of MICE buyers organisers media and industry partners and it was a perfect opportunity to showcase Kerry Hotel and our services. We were also proud to present Shanghai as a destination to the global market as the city offers such a vibrant pulse amazing culture and economic strength. Hong Kong - The World s Meeting Place Wows Buyers and Media Meetings and Exhibition Hong Kong played host to a full house of eager buyers and media over lunch at InterContinental Shanghai Expo. What a success it was as delegates were updated with the latest MICE developments in Hong Kong. Sharing these updates at a hosted luncheon is the perfect platform for MEHK and our co-exhibitors to mingle and network with this captive audience. said Kenneth Wong General Manager MICE & Cruise of Hong Kong Tourism Board. Leaping Into Seoul s Flavours The night kicked off with an energetic performance Seoul-based non-verbal entertainment troupe Ballerina Who Loved a B-Boy which kept buyers and media thoroughly entertained during Seoul Tourism Organization s hosted dinner on 18 April. Remarked Stephen Kwak Assistant Manager of Seoul Tourism Organization Our team is satisfied at the results of the dinner. We are very thankful to TTG Events for the hard work and dedication towards this event. The venue and food exceeded our expectations and we hope to host another dinner at next year s IT&CM China. Taking advantage of the exposure from IT&CM China 2013 Seoul Tourism Organization also hosted two highprofile industry road shows in Beijing and Shanghai. The road shows consisted of a Travel Mart Seoul s tourism presentation and an exchange session which attracted major Chinese travel agency and travel media representatives. Support from Five Official Hotels Five of the city s leading hotels in Shanghai collaborated with IT&CM China to provide accommodation for international and non-Shanghai resident delegates attending the event. Here is a snapshot of each of the official hotels Four Points by Sheraton Shanghai Pudong Opened 2006 No. of rooms 316 F&B outlets Nianfeng Chinese Restaurant Oriental on 29 BB Sports Bar MICE facilities 1 000 sqm of meeting space including a 363 sqm Ballroom which can be partitioned into two and a full equipped on-site business centre. All public areas on 3rd floor have free WiFi Kerry Hotel Pudong Shanghai Opened February 201 1 No. of rooms 574 F&B outlets The COOK all-day dining restaurant with 12 live kitchens The MEAT steakhouse and grill The BREW a craft brewery with resident brew master and award-winning craft beers MICE facilities More than 7 300 sqm space including two ballrooms and 26 multifunction rooms with complimentary WiFi Renaissance Shanghai Yu Garden Hotel Opened September 2007 No. of rooms 341 F&B outlets Yu Garden Caf China Bistro 10 www.itcmchina.com Our 1 April 2013 Luncheon Host Business Events Australia Shares Why 9 There s Nothing Like Australia For Your Next Business Event W ith iconic and cosmopolitan cities a vast choice of natural wonders fabulous food and wine and innovative and modern facilities Australia is the perfect destination for your next business event. The country s must-see cities offer state of the art facilities for large-scale corporate events whereas it s huge choice of World Heritage listed natural wonders inspire delegates with their sheer size and beauty and offer once in a lifetime incentive activities. As one of the fastest growing destinations for Chinese events many organisations are reporting real results from hosting an event in Australia including increased employee performance motivation sales and revenue. And it s closer than you think - with direct flights from a range of cities including Hong Kong Guangzhou Shanghai and Beijing Australia is an easily accessible destination. Consider the Australian destinations below for your next business event. 1. Cairns Gateway To The Great Barrier Reef Renowned for its relaxed tropical climate and laid back ambience Cairns boasts the best of Australia s tropics - with islands rainforest and reef on its doorstep. Swim snorkel dive and sail the World Heritage listed Great Barrier Reef immerse yourself in the World Heritage listed Wet Tropics Rainforest or take the scenic railway to the tranquil butterfly-fringed village of Kuranda and cruise amongst colourful parrots platypus and fresh water crocodiles. 2. The Northern Territory Quintessentially Australian A place rich in Aboriginal history and rugged natural beauty the Northern Territory offers the quintessential Australian experience. With a huge array of wildlife colourful outback characters and awe-striking landscapes this is a place of adventure where you can lose or find yourself. Incentive activities are bountiful in this unique destination of rainforest Aboriginal rock art outback gorges iconic wonders of UluruKata Tjuta and Kings Canyon. The Northern Territory is vast. Darwin s melting pot of cuisines and culture sits on the northern shores with Alice Springs located nearly 1 500kilometressouthofhereintheheart of Australia s Red Centre. Uluru-Kata Tjuta is almost500kilometressouth-westofAlice Springs and easy accessible by plane. 3. The Whitsunday A Tropical Haven In The Heart Of The Great Barrier Reef Nestled in the heart of the world-famous Great Barrier Reef lie the Whitsundays - 74 tropical islands fringed with pure white sands that seemingly float in the crystalline warm waters of the Coral Sea. Offering a bounty of once-in-a-lifetime experiences this exotic and easily accessible north-east Australian paradise presents the perfect reward for topperformers or a differentiated conference program for your delegates. 4. Tasmania Exceed Expectations Discover breathtaking bays shipwrecks cool-climate wineries tumbling rivers and ancient natural beauty surrounding the modern yet quaint cities on the island of Tasmania. Offering fabulous food and wine a talked-about collection of modern art and a rich preserved history of convicts miners and whalers Tasmania is a stunning destination with new exciting products on offer for your next event. For more information and to plan your next business events in Australia visit www.businessevents.australia.com or email lctan tourism.australia.com Yu Bar Yu Sushi Yu Gourmet and Yu Terrace MICE facilities 1 01 9 sqm total meeting spaceand152sqm pre-function area with audio visual services on site and wireless internet access in all meeting rooms MICE clients January 2013 LUXOTTICA China s year-end conference and theme party for 200 people. The theme was Shanghai 1 930s and all hotel staff were also dressed up in theme costumes to provide an authentic experience for the guests. Shanghai Marriot Luwan Opened May 201 1 No. of rooms 290 F&B outlets City Bistro a buffet-style Grand Xintian Havana Shanghai restaurant Blue Moon Chinese Restaurant Red Zen Japanese Restaurant and JavaDesign for a quick coffee or to grab and go for the busy executive MICE facilities 1 600 sqm of meeting space including a Grand Ballroom two mid-size Ballrooms and seven meeting rooms MICE clients October 201 Rock Record 1 Company s 30th Anniversary for 400 people. The hotel catered to 130 delegates who were all from China during IT&CM China. www.itcmchina.com 11 Be A Part of IT&CM China 2014 15 - 1 April 7 Secure Your IT&CM China 2014 Booth Today Early Bird Rates Register by 30 June 2013 Raw Space (min 18sqm) Shell Scheme (min 9sqm) 201 Rates 4 Scan this QR Code to get in touch with us Participating as a Corporate Exhibitor or collectively under your respective Country State Pavilion Contact us for customised exhibition packages that you can take advantage of. US 538 per sqm US 573 per sqm US 554 per sqm US 590 per sqm Buyer and Media Delegate Registration Is Now Open Scan the respective QR Code to find out more about participating as an IT&CM China Buyer or Media Buyer and Media Privileges StructuredbusinessappointmentswithExhibitors(ForBuyersOnly) EntrytotheofficialPressConferenceandMediaBriefingSessions(ForMediaOnly) Entrytoeducationalsessions Entrytotheexhibitionandallofficialeventsandfunctions Complimentaryairporttransfersandlocalcoachtransfersfrom Official Supporting Hotels to Exhibition Venue and Official Events Functions ComplimentaryCityTours(ForInternationalBuyersandMediaOnly) ParticipationinPost-ShowToursatspecialrates (For International Buyers and Media Only) Us As A Media Affiliate Open to MICE publications from around the world and across China. In exchange for the publication s efforts to promote IT&CM China to their subscribers and industry network media affiliates enjoy a variety of pre-event and on-site publicity and acknowledgement as a result of their year long association with the event. Acceptance into IT&CM China s media affiliate programme is subject to validation terms and conditions. Interested To Partner Enquire About Our Media Affiliate Programme Added Hosted Benefits (Valid for Semi and Fully Hosted Buyers and Media only) Subsidisedreturneconomyclassairfareto fromShanghai (For Fully Hosted Buyers and Media Only) Complimentary3or4nights hotelaccommodationduringtheevent Terms and Conditions Apply r Registe As an Exhibitor Buyer or Media at www.itcmchina.com Online Contact Us FOR INTERNATIONAL EXHIBITORS BUYERS AND MEDIA TTG Asia Media Pte Ltd Tel (65)63957575 Fax (65)65360896 Email itcmchina ttgasia.com Organised By FOR CHINA-BASED EXHIBITORS BUYERS AND MEDIA CITS International MICE Tel (86) 021 3304 9999 Fax (86)02163509030 Email itcmchina citsmice.com.cn FOR CHINA-BASED OPERATIONS MP International (Shanghai) Pte Ltd Tel (86)02162959990 Fax (86) 021 6270 6030 Email sales-sh mpshanghai.com Industry Partner Supported By Media Affiliates Official Media IT&CM China 2014 is proud to be part of the Shanghai Business Events Week. Where The MICE Industry Comes Together In Shanghai. An Exciting Week of Business Education And Networking Events.