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www.itcmchina.com IT&CM China 2013 2013 () 17 - 19 April 2013 2013417 - 19 Shanghai World Expo Exhibition & Convention Center IT&CM China 2013 Newsletter Issue 01 September 2012 Bigger Better IT&CM China -- Tripartite partnership delivers outstanding results at 120 sqm the three biggest exhibitors. In total there were 850 exhibitors representing 31 Chinese and 7 international organisations o c c u p y i n g 7 100sqm which was a growth of 40%. From Left to Right Ms Elaine Wu Mr Darren Ng Mr Tong Wei and For the first Mr Li Zhuyuan time ZX Meeting Translation Services he combined strength of provided simultaneous translation in CITS International MICE MP English and Chinese at the Keynote International (Shanghai) Address and Seminars. and TTG Events as co-organisers A Delegates-Meet-Media system resulted in a bigger and better was also introduced and delegates 6th edition of IT&CM China and a were able to access key event number of firsts. details and updates on-the-go with According to Darren Ng Crowdcomms providing an easyManaging Director TTG Asia to-use mobile application. Media pre-event registration for The Association Professionals IT&CM China 2012 hit a record Competencies (Professional Asso1 302 registered delegates from 45 ciation Executive) Course was countries and territories. introduced and the Fundamentals From more than 1 000 buyer of Business Travel Management registrations about 380 from 40 Course-Associate Level ran for the countries and territories were second time. Both are available in selected for hosting. Half were China only at IT&CM China. from China and the rest were from Mr. Ng noted Advancing MICE outside the country. and Business Minds was the theme In addition 800 trade visitors and it perfectly embodied our goal attended the exhibition and the to contribute to advancing the MICE IT&CM China Seminars and 72 industry in China and internationally. international and Chinese media IT&CM China was proud to be from 25 countries and territories part of the Shanghai Municipal covered the event. Tourism Administration s (SMTA) Relocating IT&CM China to a new Shanghai Business Events Week venue Hall 4 of the Shanghai World again to collaborate with industry Expo Exhibition & Convention leaders to take China s inbound Center was a milestone. and outbound MICE industry to The state-of-the-art facility new heights and to open up allowed exhibitors to expand exciting business education and their presence substantially Mr. networking opportunities for IT&CM Ng said. Among them were the China delegates. Macau Pavilion at 1 98 sqm the We could not have done it Shanghai Pavilion at 180 sqm and without the continued support the InterContinental Hotel Group of our industry partners SMTA Shanghai Tourism Trade Association Shanghai Convention & Exhibition Industries Association International Association of Professional Organisers International Congress and Convention Association Pacific Asia Travel Association and Site China Chapter. My thanks go to our sponsors InterContinental Hotels Group Renaissance Shanghai Zhongshan Park Hotel Hangzhou Tourism Commission Sanya Tourism Development Commission China Eastern and Info Salons China. I also wish to thank our Official and Supporting Hotels Gran Meli Shanghai InterContinental Shanghai Expo Sheraton Shanghai Pudong and Shanghai Marriott Luwan. We are grateful to everyone who participated at IT&CM China as each of you has contributed to its growth in quality and quantity year after year. 170 317 8507 100 40% Crowdcomms - 2012 Info Salons T TTG TTG 1 30245 1 000 38040 50% 50% 800 2572 4 198180 IT&CM China 2013 2013 () Leading Exhibitors Build Up their Presence The partnership with IT&CM China is helping the industry to tap the growing China market and international buyers IT&CM China 2012 was 40% bigger occupying 7 100 sqm and a number of key exhibitors were able to expand their booth size and increase their presence. Our exhibitors said this year s event was very successful for them and they were happy with the return on investment. more than 50 000 rooms in the pipeline. In the next three to five years one in four hotel rooms opening in the world would be in China Mr. Nick Barton Vice President - Sales & Marketing of IHG Greater China said. IHG is honoured to partner IT&CM China to Promote China to the World and the World to China as the event s vision fits perfectly with our long-term commitment to the China market he added. At 120 sqm the IHG booth was the largest corporate space at this year s IT&CM China. In addition InterContinental Shanghai Expo was one of four IT&CM China 2012 Official Hotels. The luxury hotel was also picked for a luncheon hosted by Meetings and Exhibitions Hong Kong a division of the Hong Kong Tourism Board and a dinner hosted by Seoul Tourism Organization. and increased its presence this year Ms. Cinn Tan Senior Vice President of Marketing & Sales of Jin Jiang International Hotel Management Company said. We were exposed to a good mix of international and domestic buyers and the show was a success for us. The company built a larger customconstructed booth in 2012 to showcase Jin Jiang as a leading hospitality brand and to leverage on the IT&CM China platform to showcase its hotels to international and domestic MICE buyers. Ms. Tan added Compared to last year there was increased awareness of Jin Jiang s hotels among international buyers. Many expressed strong interest to work with us to tap our extensive network of hotels in China. Chinese buyers also expressed strong interest to use our excellent MICE facilities within hotels located at exotic locations such as Hohhot and Ordos she noted. On the pull of IT&CM China Ms. Tan said international buyers came to the show in Shanghai with strong intentions of working with good hospitality suppliers. As the leading hospitality group in China Jin Jiang was able to meet their expectations and deliver the MICE products that they need and to satisfy domestic buyers who were looking for differentiated and unique MICE products. In latest news Run Cheng Jin Jiang Grand IHG Makes Big Impact China is the second largest and fastest growing market in the world for InterContinental Hotels Group (IHG). The global chain has nearly 150 hotels and Jin Jiang Hotels Group Extending a warm welcome are InterContinental Hotels Group China s Ken Wong (left) Gail Tay (centre) and Matthew Zheng (right) with InterContinental Shanghai Puxi s Jane Yang (second from left) and Intercontinental Hong Kong s Violet Zhou. Ken Wong()Gail Tay() Matthew Zheng()Jane Yang() Violet Zhou. Jin Jiang is the largest star-rated hotel management company in China with an inventory of more than 123 000 rooms in more than 40 cities across the country. The group s portfolio comprises a collection of more than 1 distinctive hotels and more 10 than 700 inns. Ranked 12th among 325 top hotel companies worldwide Jin Jiang has participated in IT&CM China for many years Beefing Up CITS MICE According to Mr. Gu Hanxing (left) CITS Vice President the c o m p a n y s collaboration with TTG Events and MP International (Shanghai) in organising IT&CM China has helped CITS International MICE to become a stronger PCO. We have done our best and will continue to do our best to take IT&CM China to new heights. At the same time the success of IT&CM China has helped CITS International MICE become the industry s leader. With the assistance of American Express CITS has been able to invite procurers from the world s top 500 and China s top 500 companies to IT&CM China. Mr. Gu said To add value to IT&CM China and to contribute to the MICE industry we created new business opportunities by inviting CITS MICE clients and potential clients as buyers to the event. Co-organising IT&CM China has given the partners the opportunity to grow our respective businesses and it s a highly visible platform to promote the MICE industry. he added. TTG CITS International MICE 500 500 MICE MICE MICE 2 www.itcmchina.com Hotel in Huanghsi Hubei province is scheduled to open at the end of June 2015. The 300-room four-star hotel in the new commercial and residential area of Huangshi city is targeted at business travellers. The hotel will feature extensive meeting space and facilities to cater to MICE business. MyCEB Malaysia s Ministry of Tourism established MyCEB a non-profit organisation to develop and position the country as the world s leading MICE destination. MyCEB Malaysia s Convention & Exhibition Bureau is an easy to remember name as .my is the Internet country code top-level domain for Malaysia and My CEB has a warm and personal ring to it. MyCEB first took part in IT&CM China in 2010 and China remains one of Malaysia s key target markets. A MyCEB spokesman said It s important for MyCEB to have a presence at IT&CM China to tap the growing Chinese market. China is one of our key markets for corporate and incentive business and our industry partners are also keen to tap the huge potential in China. There is strong demand for Malaysia as a MICE destination. Compared to last year there were more walk-in enquiries in addition to our packed scheduled appointments with corporate incentive and meeting buyers. We have 37 leads from meeting buyers at IT&CM China and some of them look very promising. There were many new buyers this year especially from China and we are seeing potential and demand from this emerging MICE market. MyCEB has maintained a booth size of 84 sqm and the Malaysian pavilion housed 13 co-exhibitors and a good balance of DMCs and hotels this year. In 201 there were 12 co1 exhibitors and they were mainly hotels the spokesman noted. 2012 407 100 150 50 00035 1 4 Nick Barton 120 2015300 40123 000 110700 325 12 2012 .my MyCEB 2010 37 84 13 201112 New Venue Wows Delegates Elaine Wu General Manager MP International (Shanghai) said SWEECC home to the Shanghai World Expo Pavilion at the Shanghai World Expo 2010 was a state-of the-art and eco-friendly venue with worldclass service and elevated IT&CM China in scale and quality. Strategically located SWEECC is well connected by metro and bus networks and IT&CM China delegates have easy access to a variety of business class accommodation. Ms. Wu said delegates rated this year s overall exhibition layout as good to excellent. More F&B choices improving the taxi parking area entry and exit procedures among others are in the pipeline for 2013. TTG 25% 20112532012317 20127 100 5267 2010 2013 The new tie-up between CITS International MICE and co-partners TTG Events and MP International has enabled IT&CM China to attract stronger participation from China. In anticipation of the growth IT&CM China moved to the Shanghai World Expo Exhibition & Convention Center (SWEECC) in 2012. There were 25% more exhibiting companies in 2012 growing from 253 last year to 31 this year. 7 The 2012 exhibition occupied 7 100 sqm of space and there were 67 booths compared to 52 last year. www.itcmchina.com 3 IT&CM China 2013 2013 () Wider Media Coverage on IT&CM China Journalists from far-flung countries such as Jordan Slovenia and South Africa were represented as well as those from Hong Kong Japan Switzerland and the US who were covering the event for the first time. A total of 72 journalists with 60% representing international media companies and the rest local were at IT&CM China 2012. To accommodate requests from exhibitors and buyers for one-on-one interviews with the media IT&CM China introduced a DelegatesMeet-Media system and pigeonhole storage for messages at the Global Media Zone. This will be available again in 2013. Top among the media feedback items was the provision of free Wi-Fi at the exhibition. Others suggestions included more vegetarian options and more targeted press releases and information. These are some of the media s comments. In my opinion the B2B section and the organisation was quite good. It was an excellent experience participating in IT&CM China 2012. I would like more informative material from the exhibitors and not just brochures. Except for the nightmare of finding vegetarian food everything was fine. The event was excellent and I saw a lot of improvement compared to 201 There were 1. more participants the exhibition venue was good and the nice layout was perfect. Overall everything was very well organised and was better compared to last year. But for people coming to Shanghai for the first time there should be more contact with the real Shanghai in the pre-show tour take delegates to the Bund let them see Nanjing Road or the French Quarter.It s important to give delegates the right vibe of the city they are in. The media centre can be improved and the information in the show directory needs to be more precise and include booth numbers and an easy-to-follow map to locate the exhibitors. 72 60% 2013 Wi-Fi B2B Support from Four Official Hotels To cope with the expansion of IT&CM China and its move from the ShanghaiMart Expo in Puxi to the Shanghai World Expo Exhibition & Convention Center in 2012 four of the city s leading hotels in Pudong provided accommodation for the international and non-Shanghai resident delegates among the record 1 302 from 45 countries and territories who pre-registered for the event. The four official hotels were Gran Meli Hotel InterContinental Shanghai Expo Marriott Shanghai Luwan and Sheraton Shanghai Pudong Hotel & Residences. 451 302 Here is a snapshot of each of the official hotels Gran Meli Hotel meeting space. 1850 MICE clients Biopharmaceutical company AstraZeneca IBM PwC and the International Conference on Robotics and Automation 64 delegates from Hungary the Philippines South Africa Germany France and Russia stayed at the hotel during IT&CM China. IBM 64 InterContinental Shanghai Expo Opened April 2010 20104 No. of rooms 400 F&B outlets Lobby Lounge Vista Bar Sheng Hui Tang Chinese Restaurant Basilico Italian Restaurant Caf 1 188 and British Pub Liquor Factory Opened February 2010 20102 No. of rooms 686 F&B outlets River Caf Suntime Century The Albero Acqua Lobby Bar Champagne Bar Havana Night Bar Red Passion Bar RiverAlbero MICE facilities 1 850 sqm of Vista Basilico 1188 MICE facilities Pillarless Grand Ballroom and Terrace Ballroom with an outdoor terrace 800 sqm each private villas and nine function rooms and large garden spaces. 800 4 www.itcmchina.com Meeting Buyers Expectations Nearly 300 give their feedback on different aspects of IT&CM China 2012 300IT&CM China 2012 I was able to share knowledge with colleagues from around the world . I found exhibitors with new facilities to increase our business to new destinations. It was an excellent opportunity to renew old contacts find new suppliers and discover what Shanghai has to offer. I was very very satisfied because I know more about the city the country the region. I have many new ideas for planning my next groups to Asia. Our business both corporate and MICEfocused is growing fast in Asia. I met really important suppliers and I m very impressed with the organisation. It s a good move to hold the event at the Shanghai World Expo Exhibition & Convention Center in Pudong. It was my first visit to Shanghai and I am impressed by the number of first-class hotels and good infrastructure for getting around the city. Hotels are good value for money. Exhibitor quality was very good and I found new contacts for future business in China. The new venue has given a great new look to the show and its layout. Wi-Fi Buyers said there was room to improve their comfort level ranging from the airport shuttles to the exhibition layout to hosted meals. On the business front they wanted more interesting pre-show tours clearer instructions on the Sellers-Meet-Buyers Session better signage and less rigid security at the venue availability of free Wi-Fi at the exhibition and in their hotels and support staff with better English proficiency. But overall there was a high level of satisfaction and here is sampling of their individual comments. I discovered new products and services and learnt new ways to quantify the real value of conferences. The IT&CM China phone app was great for checking my appointments. Well done on this innovation. I met a lot of new quality contacts and interesting partners. The hosted lunches and dinners were brilliant and exposed the destination in an interesting way. MICE clients The DHL Global Conference in September 201 had 400 1 international and local delegates and the hotel organised a special Chinese-themed dinner and cocktail outside catering event at a temple. During IT&CM China Mr. Michel Gesthuizen Catering Service Manager was appointed to take care of the more than 200 delegates from 20 countries who stayed at the hotel. 2011 400 Michel Gesthuizen 20200 Marriott Shanghai Luwan Opened May 201 20115 1 No. of rooms 290 F&B outlets City Bistro a buffet-style restaurant Blue Moon Chinese Restaurant Red Zen Japanese Restaurant and Java-Design for a quick coffee or to grab and go for the busy executive Java-Design MICE facilities 1 600 sqm of meeting space including a Grand Ballroom two mid-size Ballrooms and seven meeting rooms. 1600 MICE clients October 201 Rock 1 Record Company s 30th Anniversary for 400 people. The hotel catered to 103 delegates who were all from China during IT&CM China. 201110400 250 103 Sheraton Shanghai Pudong Hotel & Residences Opened March 2007 20073 No. of rooms 525 F&B outlets Feast all-day dining Chinese Court Chinese Restaurant and Passion Lobby Lounge MICE facilities 1 51 sqm of 7 meeting space comprising a Grand Ballroom which can be divided into three separate spaces six other meeting rooms and two foyers. The hotel hosted 77 delegates from 21 countries during IT&CM China. 1517 36 2177 www.itcmchina.com 5 IT&CM China 2013 2013 () Business Seminars & Education 6 www.itcmchina.com Event Highlights Networking www.itcmchina.com 7 IT&CM China 2013 2013 () Strong Response to Learning Opportunities Big jump in attendance at IT&CM China 2012 s Keynote Address Seminars Courses 2012 IT&CM China of intellectual value to take the country to the next level lay in its leaders realising the importance of business events contributing to knowledge exchange inward investment and improving the lives of the people. Mr. Sirk said China must have a strategic understanding that tourism is sometimes not tourism and there was a need to create political academic and business linkages. To be a mega meetings destination China must build a stronger domestic meetings market and continue to address its infrastructure development and skills training. China s policymakers must be made more aware of the meetings industry to develop business propositions to attract conferences that boost the knowledge economy he added. The Seminars ranged from the Fundamentals of Selecting a DMC or PCO to Mobile Technology and the Impact on the Events Industry and the thought-provoking Training and Retaining MICE Staff How to Organise a Successful China Outbound MICE Trip Global Meetings Procurement and China Innovation in Meetings Payment Solutions Strategic Meetings Management and How International Associations Make their Meeting Decisions. SWEECC PAE The facilities of the Shanghai World Expo Exhibition & Convention Center (SWEECC) were conducive so did the innovations implemented for the education portion of IT&CM China 2012. The event s organisers worked with ZX Meeting Translation Services to provide simultaneous English and Chinese translation at the Keynote Address and Seminars which resulted in better interaction between the speakers and the audience. Bilingual English Chinese online marketing communications to publicise the various education components was stepped up and it paid off. It was full house at the Keynote Address and standing room only at some of the Seminars featuring industry veterans from Asia Europe and the US. Both the Association Professionals Competencies (Professional Association Executive) Course and the Fundamentals of Business Travel Management CourseAssociate Level were also well received. In his Keynote Address Martin Sirk (right) CEO of ICCA (International Congress and Convention Association) spoke on the topic China s Century Fulfilling its Destiny as a Mega Meetings Destination. China s strategic development started to change a few years ago he said and the move to a knowledge economy and the generation Martin Sirk DMCPCO SMM Good Start for Association Professionals Course Ten association executives participated in the first Association Professionals Competencies (Professional Association Executive) Course organised by IT&CM China in partnership with the Australasian Society of Association Executives (AuSAE) and the Canadian Society of Association Executives (CSAE). Mr. Michael Anderson President & CEO of CSAE and Mr. Simon Pryor Immediate Past President of AuSAE facilitated the course jointly. Mr Pryor said We are very proud and excited to bring the course to China and hope to be able to lend our support to China s associations sector in the years to come. Mr Anderson added We have delivered the course in Asia in Bangkok at IT&CMA and CTW Asia-Pacific three times and the feedback we have received has been very positive. We hope to replicate the success in China. Participants said the course helped to reinforce the importance of associations and the value associations provide and while the opportunity to interact with the facilitators was useful the course was too short as it only covered a small part of association management. The course could be even better if it took into account the structure and classification of associations in China and governmental officials invited to participate. 8 www.itcmchina.com Hungry for Business Travel Knowledge for the Fundamentals course has doubled to 40 participants compared to last year when it was first introduced. GBTA will announce the details of the Global Travel Professional certification by 2013. By attending the Fundamentals course and getting certified participants in China will be able to take the next steps to attain global travel professional certification he added. Mr. Dean Fowles Principal Travel & Expense Management Global Sourcing-Services Rio Tinto who spent a number of years in China in his previous job facilitated the course. He said The dynamics in China have really changed. We are witnessing a more global environment and companies have become more mature in their outlook. They now handle travel and expense management in a more sophisticated manner and are investing in training their staff to improve business efficiency. IT&CM China (GBTA)2011 -- 23 (GBTA)Welf Ebeling 40 (GBTA) GTP2013 Ebeling Dean Fowles Corporate travel in China has grown by leaps and bounds very quickly and executives involved in the business are thirsty for knowledge. IT&CM China in partnership with longtime partner GBTA (Global Business Travel Association) headquartered outside Washington DC in the US introduced the Fundamentals of Business Travel Management Course-Associate Level in 201 and 23 travel 1 managers signed up. The number of participants this year was almost double. Mr. Welf Ebeling GBTA Asia Regional Director said We are very pleased the intake Participants gave the following feedback DMC Executive China s MICE market is developing. As a supplier we always have room to improve in our destination management and product design. This course covered areas that we still need to learn about and modify to provide better products and service to meet the demands of the market. Hotel Executive In our business practical experience is important but we also need the support of theoretical knowledge to help us make better decisions in process management and operating practices to achieve higher efficiency. The course provided good basic knowledge of the principles of business travel management. GDS Executive The course book content was systematic and very useful. By adding case studies I believe we will better understand how to apply the theory to our work. Travel Manager in a MNC We step into our business travel manager role at different times in our careers in the company and come from different backgrounds. To do the job we need to know the common business travel terminology to communicate on the same platform internally and externally. This course helps with its systematic delivery of the key business travel management principles. IT&CM China 2012 (AuSAE) (CSAE) (PAE) (AuSAE)Simon Pryor (CSAE)Michael Anderson IT&CM Asia PryorAnderson (PAE) www.itcmchina.com 9 IT&CM China 2013 2013 () Sponsors Stage Stellar Hosted Events They pull out all the stops to impress buyers and the media For the buyer or media who knows how to work smart IT&CM China provides many opportunities to network and continue to talk business at the meticulously prepared and lavish social events. They are none other than the Opening Ceremony and Welcome Dinner hosted by the Renaissance Shanghai Zhongshan Park Hotel the Meetings & Exhibitions Hong Kong Hosted Luncheon and the Seoul Tourism Organization Hosted Dinner. Renaissance Shanghai Zhongshan Park Hotel IT&CM China opened with a grand ceremony on April 1 and the highlight 7 was the presentation of famed Chinese film director Zhang Yimou s Impression West Lake a haunting fusion of music dance and theatre based on Hangzhou s legends and myths. It was befitting the Renaissance Shanghai Zhongshan Park Hotel the tallest Renaissance hotel in the world at 60 stories high and a true Shanghai icon to provide the backdrop for the important event. The hotel has a spectacular Sky Lobby on the 25th floor 665 guestrooms offering panoramic views of Shanghai to the East and West and innovative F&B concepts. Part of a multiuse complex including an office building and shopping mall it is the only hotel in Shanghai which is directly connected to Metro Line 2 3 and 4 and takes guests to all popular spots in Shanghai within minutes. The convenient location makes it an easily accessible choice for meeting planners and corporate guests. The hotel has over 1 800 sqm of flexible meeting space including the 1 250 sqm Grand Ballroom which is one of the largest unobstructed venues in Puxi. This is the second time the hotel hosted the IT&CM China Opening Ceremony and Welcome Dinner and about 800 guests attended it. The first time was in 2009 when the hotel opened. On April 1 the hotel s Z-Park Bar resident 7 DJ kicked off the evening by creating a buzz at the welcome cocktail in anticipation of the feast and award-winning Impression West Lake performance to come. Always on the cutting edge the hotel s Grand Ballroom is undergoing an extensive upgrade which started in August that includes the addition of three high-tech LED screens. A hotel spokesman added We have won the TTG China Travel Award for Best MICE Hotel twice. Our commitment to the Asian MICE industry and to IT&CM China has never been bigger. The potential to grow the industry is huge and with our hotel so well positioned we are able to play a leading role. Commenting on the hotel s involvement in IT&CM China he noted IT&CM China has been growing year on year and has consistently attracted more attention. It is a platform that provides both our hotel and the Renaissance brand the opportunity to allow guests to discover something new every time. Among the innovations Renaissance Shanghai Zhongshan Park Hotel together with Renaissance Hotel s Greater Shanghai properties staged an exclusive RLife Live brand event featuring highly acclaimed and Beijing s leading band Nova Heart at the Sky Lobby recently for over 300 guests. The unique event showcased locally recognised and rising stars in an exciting lifestyle event incorporating music food photography and graffiti art. 417 -- -- 60 25665 23 4 1800 1250 800 2009 417Z-ParkDJ 8 3LED TTGMICE MICE Nova Heart RLife LIVE 25300 RLife LIVE Meetings & Exhibitions Hong Kong With the objective of promoting China MICE to the World Meetings & Exhibitions Hong Kong (MEHK) set up a 90 sqm pavilion housing 14 Hong Kong exhibiting companies to reach out to some 380 Chinese and international hosted buyers and hundreds of other non-hosted buyers and trade visitors from 40 countries and territories among the 2 000 people that attended IT&CM China. To enhance the opportunity for the Hong Kong trade to meet and network with as many buyers as possible and to maximise exposure of Hong Kong and what is new MEHK hosted a Hong Kong Converging Possibilities Luncheon on April 18. It was attended by close to 330 buyers. MEHK used the event to update them on the status of its new cruise terminal status and showcased the destination as an Asia World City with a dynamic cultural performance. A spokesman from MEHK said IT&CM 10 www.itcmchina.com MICE 2007 CITS International MICE Korean PCO EZ PMP and Japan s Congress Corporation. 2009 418 2008 MICE 2009 MICE EZ PMP Seoul Tourism Organization China is an ideal platform for our Hong Kong partners to meet quality buyers and the Hosted Buyer Luncheon is an opportunity to introduce our latest MICE offerings. MEHK has participated in IT&CM China every year since it was launched in 2007 . MICE 9014 380 402000 MICE418 330 Seoul Tourism Organization (STO) which has been participating in IT&CM China since 2009 decided to take a major step this year by hosting the dinner on April 18. Set up in 2008 STO has been gradually expanding its presence to showcase the Korean capital s MICE prowess. A spokesman from STO said The dinner helped us to make a major impact and many people complimented us on a successful dinner. We will continue to do something extra every year at IT&CM China. It is especially important for Seoul because it wants to expand further into the Chinese market. STO which took part in IT&CM China for the first time in 2009 said the Seoul stand was now one of its largest show stands. We have been gradually increasing the size of our pavilion over the years with a growing number of Seoul MICE Alliance partners represented in the Seoul booth. Commenting on its participation in IT&CM China the spokesman added It has been good participating in the event as we have been able to maintain the contacts and relationships we have made. The spokesman said it was especially great this year because of the MOU between China s Insider s Tour of Shanghai Buyers and media discover historic hotels and unique venues for staging all kinds of events In planning the three city tours the Shanghai International Conference Management Organization (SICMO) picked itineraries that showcased historic hotels and unique venues that would appeal to a diverse audience and something different. The 76 delegates some of whom participated in all three tours two in the morning and one in the evening came from 29 countries. SICMO s Vice Director James Zheng said the Shanghai Chenshan Botanical Garden Shanghai Sculpture Park Homa Moon Lake in Songjiang were unique venues capable of staging all kinds of events. By inviting the delegates to the China (Shanghai) International and Conferences Forum and reception at the SIGMA Club of Wharf 1846 they were able to inspect the facility and network with their industry counterparts Mr. Zheng said. While Shanghai is brimming with large hotels the city is also home to intimate and boutique choices such as the Langham Yangtze Hotel and Moller Villa two properties that are rich in history. The visit to the Shanghai World Financial Center was the highlight of the evening tour. 3 2976 3- Wharf 1846 www.itcmchina.com 11 Easy Access to Charming Wuzhen Meeting planners looking for post-event options from Shanghai for time-starved delegates were introduced to Wuzhen on a one-night postshow tour. 26 IT&CM China delegates from 1 countries 1 went on the tour. Historic and cultural Wuzhen is a quaint ancient water town experience but comes with all the modern comforts. Sandwiched between Shanghai and Hangzhou and founded 1 300 years ago Wuzhen has undergone major restoration and is a fine example of heritage conservation. The sleepy backwater is not short on attractions and facilities and with more than 100 conference rooms and more than 1 000 hotel rooms Wuzhen can host up to 2 000 delegates. Since 2007 it has hosted more than 2 400 local and international events with companies Delegates go back in time on this overnight trip such as McKinsey & Company IBM Bayer and Supor choosing the destination. Wuzhen s attractions include the Zhao Ming Academy Foot Binding Culture Museum Yida Silk Workshop and a wide selection of modernised heritage-style accommodation such as the Zhao Ming Academy Inn Wuzhen Clubhouse and Wuzhen Guesthouse which the delegates visited in the afternoon. Post-show delegates also sampled Wuzhen s cuisine where freshwater fish shellfish and poultry and freshly harvested vegetables from local farms are widely used. 2611 1 300 1001 000 2 0002007 2 400 McKinsey IBM Bayer Supor Buyer and Media Delegate Registration Is Open Now Buyers Come source for China and international destinations products services and solution ideas Secure Your IT&CM China 2013 Booth Today 2013 Media Cover the latest Chinese and international MICE market destinations products services business trends and developments BUYER AND MEDIA PRIVILEGES Subsidised return economy class air fare to from Host Destination Complimentary 4 5 nights hotel accommodation during the event 4 5 Raw Space Minimum 18sqm 18 US 538 per sqm US 573 per sqm Shell Scheme Minimum 9sqm 9 All rates are not inclusive of the US 500 registration fee 500 Pre-Scheduled and On-site Appointment sessions with exhibitors (For Buyers Only) Entry to seminars and workshops Entry to all official events and functions Complimentary airport transfers and local coach transfers from Official Hotels to Exhibition Venue and Official Events Functions Complimentary City Tours Participation in Post-Show Tours at special rates Terms and Conditions Apply Contact us for customised exhibition packages that you can take advantage of. r Registe As an Exhibitor Buyer or Media at www.itcmchina.com Online Contact Us FOR INTERNATIONAL EXHIBITORS BUYERS AND MEDIA Tel (65) 6395 7575 Fax (65) 6536 0896 Email itcmchina ttgasia.com Organised by TTG Asia Media Pte Ltd FOR CHINA-BASED EXHIBITORS BUYERS AND MEDIA Tel (86) 021 3304 9999 Fax (86) 021 6350 9030 Email itcmchina cits.com.cn CITS International MICE MP International (Shanghai) Pte Ltd Tel (86) 021 6295 9990 Fax (86) 021 6270 6030 Email info-shg mpshanghai.com FOR CHINA-BASED OPERATIONS