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www.itcmchina.com IT&CM China 2012 1 - 1 April 2012 7 9 Shanghai World Expo Exhibition & Convention Center Advancing MICE and Business Minds IT&CM China 2012 Newsletter Issue 01 October 2011 Bringing Together Chinese and International MICE Exhibitors & Buyers In One Dynamic Marketplace China International Travel Service (CITS) - The Country s Leading Travel Agent Officially Partners IT&CM China As The Event s Co-Organiser country s leading international business platform to promote domestic inbound and outbound MICE travel for China. The event has immediate relevance and benefit to many of our existing business partners and we are optimistic about being able to enhance the quality of the event s Chinese participation. said Mr Ike Zhang General Manager Shanghai Branch & Partner Relations American Express China of CITS International M.I.C.E. Mr James Chia Chairman of MP International added With CITS in the partnership this will create an even stronger synergy to produce an exceptional and stellar event. MP International will continue to focus on the operational and logistical intricacies involved in staging this international event. I have every confidence that the 2012 event will be the best one year. All New Venue Shanghai World Expo Exhibition & Convention Center (SWEECC) Home to the Shanghai World Expo Pavilion at the Shanghai World Expo 2010 the SWEECC is one of the leading exhibition centers for international events worldwide. This new-state-of-the-art center boasts advanced eco-friendly infrastructure and facilities. Strategically located on east bank of the Huangpu River the SWEECC is wellconnected to other areas of Shanghai by both the metro and bus network. IT&CM China 2012 delegates will also enjoy access to a variety of business class accommodation options within the proximity of the SWEECC. See Page 2 for more IT&CM China 201 1 highlights. Get the latest information on the IT&CM China 2012 event at www.itcmchina.com Official Signing Ceremony (Left To Right) Mr James Chia Chairman MP Asia Pte Ld Mr Li Zhuyuan General Manager CITS International M.I.C.E Co. Ltd Mr Darren Ng Managing Director TTG Asia Media Pte Ltd n a move that will open new doors for IT&CM China the MICE company of China International Travel Service (CITS) has officially partnered the event as co-organiser. TTG Asia Media and MP International the pioneering organisers of China s leading professional Meetings Incentives Conventions and Exhibitions (MICE) business and networking event IT&CM China are confident that the joint venture with CITS International M.I.C.E. will strengthen the quality and reputation of the event in both the international and domestic market. It is the industry confidence in IT&CM China s reputation and significance as the leading international MICE event for the China market which has attracted this commitment and investment from CITS. With the three co-organisers each bringing their unique strengths to the I table this collaboration is well positioned to elevate IT&CM China in both scale and quality. As such IT&CM China 2012 is expected to surpass previous benchmarks in show programme quantity and quality of delegates. CITS is among the top 100 companies in China delivering one of the largest domestic and outbound leisure corporate & MICE tourism business in the country. Their knowledge of the China market and invaluable network will contribute significantly to raising the participation of Chinese exhibitors buyers and media that the IT&CM China international delegates want to meet. said Mr Darren Ng Managing Director of TTG Asia Media. CITS International M.I.C.E. is proud to collaborate with TTG Asia Media and MP International. IT&CM China is the www.itcmchina.com 1 IT&CM China 2011 Leads in Delivering A Rewarding Business Education and Networking Experience BUSINESS China s Leading International MICE Event Attended by more than 2 200 quality MICE decisionmakers and influencers from the supply procurement and media sectors. ATrulyInternationalEvent Representatives hail from China and42countriesaroundtheworld. IntensiveBusinessNegotiation Over2fulldaysofexhibition and business appointments. QualityLeadsForExhibitors 86%of201 1exhibitorsexpect to receive business orders over the next 6 to 12 months. NewBuyersEveryYear 50%ofthebuyerswerenewtothe show. New buyer representations from Argentina Cambodia Cyprus Portugal SaudiArabia SouthAfricaAndUnitedArab Emirates. Ni Hui Vice-President of Grand China Express International Travel China and Ms. Cindy Zhang Regional Managing Director China and Hong Kong of Pacific World China revealed and discussed the upcoming opportunities for China s outbound inbound and domesticMICEindustriesduringtheOpeningKeynoteAddress themed China s Next MICE Wave. I met my objectives. Very well-focused show The appointments were almost all good matches. Kevin Mead IGAF Worldwide United States of America Delegates attended daily seminar sessions to further their knowledge of the MICE trade from 1 invited industry experts. 1 In particular the China trade seminar sessions provided much insight into the practicalities of maximising business opportunities in the local market. Nie Jiajin Royal Carribean International China The show is a great opportunity to make new contacts engage ideas and strengthen ties with the buyers. NETWORKING OPENING CEREMONY AND WELCOME DINNER The IT&CM China 201 Opening Ceremony and Welcome 1 DinnerwasheldatSofitelShanghaiSheshanOrientalon13April. All IT&CM China delegates and invited guests were treated to delectable Chinese cuisine while being entertained by the live band. The affair was graced by Guest-of-Honour Mrs Chen Mei Hong Deputy Director of Shanghai Municipal Tourism Administration Mr. Huang Guang Rong Secretary General of Shanghai Tourism Trade Association Mr. Gong Weigang Vice Chairman & Secretary General of Shanghai Convention & Exhibition Industries Association MsFlorenceTan ManagingDirectorofPICOShanghaiand Mr. Damien Niesel General Manager of Sofitel Shanghai SheshanOriental. GreatProcurementPlatformForBuyers Morethan90%of Buyers rated the quantity and quality of appointments above average. Exhibiting MICE destinations include Hangzhou Hong Kong SAR Japan Macau SAR Malaysia Sanya Shanghai Singapore SouthKorea ThailandandUnitedStates of America. InternationalMediaCoverageandPublicity The latest IT&CM China 201 news stories and reports gained international 1 exposure thanks to the over 80 international and Chinese media who participated. EDUCATION The Opening Keynote Address and 8 Seminars are an annual highlight for IT&CM China 201 to 1 find business inspiration discover new knowledge from experts and share best industry practices with their peers. Chong Yong Fee Singapore Alive Pte Ltd Singapore The networking sessions were very constructive. I made several potential business contacts. IT&CM China is even better this year I gained valuable information and explored collaboration opportunities with MICE suppliers. Xiao Yu Sichuan CITS International Travel Co. Ltd China HOSTED LUNCHEONS An excellent opportunity for participants to meet with their hosts and venue owners to gain valuable insight on industry happenings. PRE-SHOW TOURS Buyers and Media found time to experience first-hand some of Shanghai s best MICE hotspots including the Mercedes-Benz Arena Expo Convention Centre New Era of Kaleido cultural performance at Shanghai Gong stage and the city s icon The Bund. Industry expert trio Mr. Arnaldo Nardone President of International Congress & Convention Association Uruguay Mr. www.itcmchina.com 2 IT&CM China 2012 Exhibitor Spotlight The mix of Chinese and International exhibitors is one of the unique features of every IT&CM China event. This year the exhibition showcase line-up is expected to be stellar. IT&CM China Headlines gives you a sneak peak into the insights of some of our 2012 Chinese and International exhibitors. International Exhibitors Millennium and Copthorne Hotels & Resorts Mr. Charles Lai Vice President of Sales & Marketing Greater China Shangri-La Hotels & Resorts Ms. Sarah Chen Vice President of Sales and Marketing (New Exhibitor) Chinese Exhibitors Hangzhou Tourism Promotion Center Mr. Chen Bin MICE Manager HNA Hotel (Group) Co. Ltd. Mr. Cai Xiaohui General Manager Charles Lai Sarah Chen Chen Bin Cai Xiaohui ITCMC Mr. Lai and Mr. Chen it is our pleasure to welcome you back to IT&CM China 2012. What were some aspects of the 2011 show that you were most satisfied with Charles Lai Weattractedmanywalk-inbuyerswhowantedtodiscussbusiness.Thiswasbeyondwhatwealreadyhadfromthe32 pre-scheduled and on-site scheduled appointments. Chen Bin It had to be the effective appointment system and services provided to exhibitors. ITCMC Ms Chen a warm welcome to IT&CM China 2012. As a first-time exhibitor what aspects of the event most interests and benefits you Sarah Chen As IT&CM China is dedicated to the MICE market with targeted audiences it gives us a platform to meet and interact with existingandpotentialMICEorganisersandbuyersunderthesameroofduringtheshow.Ourparticipatinghoteliers would also benefit from the in-depth and productive discussion with buyers made possible by the pre-arranged appointments. ITCMC What are your expectations for the 2012 event Charles Lai Ourmainobjectiveistoincreaseourleadsofpotentialoutboundtravelbuyers.Wearelookingforwardtomeeting new quality buyers with genuine buying interest and good spending power. Sarah Chen We have several objectives including (1) Promoting and strengthening the Shangri-La Group s brand presence and awareness in the MICE market (2) Meeting and networking with existing and new MICE clients and buyers to build and foster the relationship (3) ObtainingmarketintelligenceandexploringnewMICEtrendsand(4)AcquiringcurrentandfutureMICEevents leads. Chen Bin We are looking to do business with very qualified buyers especially from the international markets. Cai Xiaohui IT&CM China is a platform that supports HNA a Chinese corporation to promote its brand internationally. At IT&CM China2012 wearelookingtoactivelypromoteourmainbrandTANGLA.Further wealsowanttoleverageonthe international media exposure and presence of IT&CM China to enhance our positioning in the global market. We are also looking forward to establishing new relationships with our target clients that are mutually beneficial. ITCMC Are there any interesting launches promotions that you are likely to reveal at the 2012 event Charles Lai Yes MillenniumandCopthorneHotels&ResortswillbemakingacoupleofannouncementsatIT&CMChina.First we want to share with IT&CM China buyers the launch of our Business Direct programme. This is aimed at small and mediumenterprisesintheChinaClusterthatonlyrequirelessthan50roomnightsperannumatourChinahotels.Itis alsosuitableforanyunmanagedcorporateindividualandFITsthatdonothavesufficientyear-roundvolumetostarta hotelcorporateaccount.Furthermore thisprogrammeisalsoofferedinotherregionsthatMillenniumandCopthorne Hotels & Resorts has a presence and will thus benefit customers beyond the Greater China region. www.itcmchina.com 3 Second we will be proudly announcing our second Chengdu property called City Spring. It is developed by Singapore s City Development Limited and will be ready late next year. City Spring is the first-ever Studio M Hotel outside the pioneer one in Singapore that was launched in 2010. Sarah Chen IT&CM China buyers can look forward to seeing our new hotels in Toronto and Doha as well as our new additions in Chinese cities like Shanghai Chongqing Changzhou Haiko Yangzhou and many more. We will also be sharing our loyalty program and promotions catered to MICE organisers. Cai Xiaohui OurfocuswillbeonpromotingthebrandawarenessofTANGLA thepre-eminentluxuriousbrandthatiswholly Chinese owned and operated. International Media at the event can also get the details of HNA s latest MICE developmentsattheMediaBriefingon18April 3to3.30pm. ITCMC What are your thoughts on the IT&CM China partnership involving CITS Charles Lai I think with CITS as a co-organiser it is likely to enhance the event s awareness in China and hopefully this will translate to greater interest among potential business partners. Sarah Chen I believe that CITS involvement should bring in a larger number of Chinese MICE clients from both domestic and outbound markets into the IT&CM China event. Chen Bin The partnership is great because it means that we can expect more buyers and more industry involvement. Cai Xiaohui CITS is a leading corporation in China s tourism industry. Their involvement will further strengthen IT&CM China as an international show that is relevant to the Chinese market. International delegates will also benefit from the increase in Chinese exhibitors and buyers that CITS can bring. ITCMC Which one aspect of IT&CM China are you most looking forward to in 2012 Charles Lai The international and Chinese buyer list. Sarah Chen The opportunity to present our key MICE hotels as well as new hotels to high quality MICE buyers and media delegates.Ofcourse IamalsoexcitedabouttheproductivediscussionsthatwillbringMICEbusinessandpartnership opportunities. Chen Bin Meeting many qualified professional buyers who are open to learning more about our programmes. Cai Xiaohui Am excited to share more about TANGLA its brand image its brand culture and increase the industry s awareness of this brand. ITCMC In your opinion why do you think that serious MICE professionals should be at IT&CM China 2012 Charles Lai Because there are serious exhibitors and buyers there who are very keen to do serious business. Cai Xiaohui IT&CM China offers plentiful and relevant industry information. It also provides many opportunities to network with potential businesses. China is increasingly one of the best MICE destinations and the industry should not miss out on capturing this market. ITCMC Where do you hope to see more buyers and media from Charles Lai Fromoutboundrelatedcompaniesandthosewhowouldliketoknowmoreabouthospitalitydevelopment. Sarah Chen China and other emerging markets like India. Chen Bin Asia and Europe. ITCMC Why should Buyers and Media visit your booth this 2012 Charles Lai We have some of best senior sales and marketing team from the China hotels attending the 2012 event. We will also haveourglobalregionalsalesfortheChinesemarketcomingfromUK Europe theUS MiddleEast Singaporeand New Zealand in a bid to promoting our global awareness. As always it is always better to see and learn first-hand what wehavetooffer..Furthermorewewouldliketotakethisopportunitytopresentour GlobalExpansionandGreater China Development . Sarah Chen This is the very first time that Shangri-La Group will participate at IT&CM China so it will be interesting for both new and returningBuyersandMedia.Theycanalsolookforwardtogettingthelatestproduct serviceupdatesandpromotional informationfrom1 4ofourmajorattendingMICEhotels inoneplace.Informationandimagesofourexcitingupand coming new hotels will also be available. www.itcmchina.com 4 IT&CM China 2012 Tentative Programme (as at 25th August 2011) Exhibitors Buyers Media Trade Visitors 1 April 2012 Tuesday 7 0830 - 1 700hrs Registration (Exhibitors Buyers and Media) 0830 - 1100hrs Morning Pre-Show City Tour HOSTED DELEGATES ONLY 1030 1230 1400 1445 1400 - 0900 - 1 700hrs Booth Set Up 1130 - 1230hrs IT&CM China 2012 Official Press Conference 1430 - 1515hrs Keynote Address 1515 - 1530hrs Briefing for Exhibitors & Buyers 1530 - 1600hrs Coffee Break For Buyers 1600 - 1 700hrs Sellers-Meet-Buyers (SMB) Appointment Scheduling Session 1830 - 2100hrs Opening Ceremony and Welcome Dinner Media Briefing Sessions Hosted Luncheon Trade China Seminar 1 Trade China Seminar 2 Exhibition & Appointment Sessions 1500 - 1630hrs Media Briefing Sessions 1200hrs 1330hrs 1445hrs 1530hrs 1 730hrs HOSTED DELEGATES ONLY ENTRY TO EXHIBITION ONLY 1 April 2012 Thursday 9 0830 - 0930hrs IT&CM China Seminar 2A and 2B 1000 - 1 700hrs Registration (Trade Visitors) 1000 1030 1045 0940 Trade China Seminar 3 Media Briefing Sessions Trade China Seminar 4 Exhibition & Appointment Sessions 1230 - 1330hrs Hosted Luncheon 1400 - 1 700hrs Exhibition & Appointment Sessions 1415 - 1445hrs Media Feedback Session 1045hrs 1200hrs 1130hrs 1200hrs 18 April 2012 Wednesday 0830 - 0930hrs IT&CM China Seminar 1A and 1B 0930 - 1000hrs Buyers-Meet-Sellers (BMS) Appointment Scheduling Session 1000 - 1 700hrs Registration (Trade Visitors) 1000 - 1200hrs Exhibition & Appointment Sessions ENTRY TO EXHIBITION ONLY HOSTED DELEGATES ONLY ENTRY TO EXHIBITION ONLY ENTRY TO EXHIBITION ONLY Positive 2011 Event Sets The Stage For Greater International and Chinese Participation IT&CM China organisers are bullish that the positive highlights of the 201 event will spur greater participation 1 interest for IT&CM China 2012 86% of exhibitors expect to receive orders over the next 6 to 12 months as a result of their participation at IT&CM China 201 1. 50% of all buyers were first-time participants from across the world. Events Meeting Planners Corporate Companies with Incentive Programmes and Professional Conference Organisers are the top 3 buyers that exhibitors would like to see more of at IT&CM China 2012. In 201 1 thesedelegatesconsistedof38% 16%and38%ofattendingbuyersrespectively.Furthereffortswillbe placed on delivering these buyer segments to the 2012 event. While close to 100% of Exhibitors have fulfilled their objectives (including contracting & business negotiations networkingandkeepingupwiththecompetition)ofbeingatIT&CMChina 77%ofExhibitors have requested to see even more Chinese buyers at the 2012 event. The involvement of CITS in the 2012 event will be a compelling assurance to interested exhibitors about the quality and quantity of Chinese buyers that can be expected. IT&CM China anchored the first-ever Shanghai Business Events Week (SBEW) launched by Shanghai Municipal Tourism Administration (SMTA) in 201 It will continue to be part of the SBEW 2012 that themes 1. leading MICE industry business education and networking highlights under one brand in cosmopolitan Shanghai. Shanghai Municipal Tourism Administration (SMTA) officially supports IT&CM China and will feature a Shanghai Pavilion at the 2012 event www.itcmchina.com 5 IT&CM China 2012 To Be The Best Installment Yet 2012 Booth Sales Expected To Hit New Highs Don t Miss Out & Book Yours Online Today The new tri-partite partnership promises to deliver the best profile of Chinese and International MICE buyers that IT&CM China has seen yet International and Chinese exhibitors are already securing their exhibition space and accompanying business appointments to harness on the unlimited business potential at IT&CM China 2012 Raw Space (Minimum 18sqm) US 522 per sqm Shell Scheme (Minimum 9sqm) US 556 per sqm Rates exclude registration fee of US 500 2012 Buyer and Media Delegate Registration Now Open Buyers Come source for leading MICE destinations products and services across China and the world. Media Get privileged first-hand MICE news stories and trends fresh off the exhibition floor and media briefings. Who Qualifies BUYERS Personnel who organise influence or make budgetary decisions for business travel meetings incentive travel and conventions. Idea Buyer Profiles CorporateCompaniesWithIncentiveProgrammes CorporateTravelManagers DestinationManagementCompanies HR MarketingManagers EventPlanners Incentive MotivationHouses InternationalAssociations MeetingPlanners ProcurementManagers ProfessionalConferenceOrganisers TrainingManagers TravelAgentsHandlingIncentives TravelManagementCompanies MEDIA Editorial representatives of MICE publications covering industry storiesinChinaandtherestofAsiapreferred.Otherrelevant trade and business publications are also eligible. Media from broadcast (TV & Radio) print and online sectors are welcomed. Buyer and Media Privileges Pre-scheduledandon-siteappointmentsessionswith exhibitors (for buyers) Entrytoseminarsandworkshops Entrytoallofficialeventsandfunctions Complimentaryairporttransfersandlocalcoachtransfers fromOfficial SupportingHotelstoExhibitionVenueand officialEvents Functions Complimentarycitytours(for international buyers and media) Participationinpost-showtoursatspecialrates (for international buyers and media) Registration Fees Apply Successful applicants will be accorded with one of the following status TradeBuyer USD100(non-refundable) Semi-HostedBuyer USD250(non-refundable) Fully-HostedBuyer USD300(USD150willberefunded subject to buyer fulfilling terms and conditions) Buyer hosting status is determined at the discretion of the organisers after thorough validation of each application Reimbursablereturneconomyclassairfareto from Shanghai Complimentary4 5nights hotelaccommodation during the event Terms and Conditions Apply Hosting Programme Available For Eligible Buyers and Media. Get Hosted and Enjoy These Added Benefits All buyer and media applicants will be validated for eligibility into the hosting programme. r Registe Online As an Exhibitor Buyer or Media at www.itcmchina.com Contact Us FOR INTERNATIONAL FOR CHINA-BASED EXHIBITORS BUYERS AND MEDIA EXHIBITORS BUYERS AND MEDIA Tel (65)63957575 Fax (65)65360896 Email itcmchina ttgasia.com TTG Asia Media Pte Ltd Tel (86)02133049999 Fax (86)02163509030 Email itcmchina cits.com.cn CITS International MICE MP International (Shanghai) Pte Ltd Tel (86)02162959990 Fax (86)02162706030 Email info-shg mpshanghai.com FOR CHINA-BASED OPERATIONS www.itcmchina.com Organised by